News, Culture & Society

Optimize Your Business Website with a Virtual Phone Number

Having a website that is exclusive for your business is one of the most indispensable tools you’ve ever created. However, maintaining an engaging business website is another thing that requires passion, motivation, continuous updates coupled with the appropriate design, layout, and content.

It is not easy to maintain a website. But with the proper ingredients to convert your visitors into qualified leads, adding a virtual phone number would certainly be more than worthy enough of all your efforts and energy.

You might ask how a virtual phone number can help boost your sales through your website (you can see how to do this at The answer is quite simple. A virtual phone number provides your customers or visitors to reach your business without any call charges on their part. This happens since the virtual number that you are about to include on your website is most possibly local to them.

We all know that if we are about to choose which phone number we are likely to dial between an international and local, the local would be our priority since using it would not incur any cost on us. And since it is our nature to connect with people through talking to them, having the presence of a virtual phone number on your website address or the contact information is far the best way to generate leads among others.

According to research, 70% of buying experiences are solely based on how the clients feel about the way they are treated. And believe it or not, 80% of your website audiences prefer to connect with you over phone calls. This only suggests that for each call connected on you by your visitors is a potential business lead that eventually would turn into sales.

Tracking of All Your Business Calls

Why is call tracking so important for your business? Knowing the digits of the calls you’ve received will give you a thorough understanding of the importance of call tracking.

  • First and foremost, phone leads are vital in getting new customers for your products or services. You might not be aware of it, but once prospective customers inquire about your business’ offers, it only means that there is something on your service or product being offered that aroused their interest. And with proper pitching in a friendly manner, the calls might probably lead to a closed deal in your favor.
  • Another thing why call tracking is vital for your business is that it helps you determine your ROI or return on investment. Getting a good understanding of your offline conversions will give you a better idea of how your marketing efforts are progressing.
  • By tracking all your received business phone calls efficiently, it would be easy for you to get access to your customers’ names and phone numbers for a follow-up call.
  • Tracking your business calls also enhanced your landing page performance. By determining the location of your phone number on your website, you can easily make necessary adjustments if needed to as well as edit your fonts, colors and your call-to-action (CTA) for your business virtual phone number.

Redirect Calls to the Right Employee or Department

One of the best things that come along with your virtual phone number is a professional business Interactive Voice Response or better known as IVR. With IVR, you can route incoming calls to the right department with a customized call greeting so you can personalize their call experience.

This feature is very effective that whenever a prospect calls on your business virtual phone number, he or she will be redirected to the IVR where predefined options that were determined by you can be selected (for example, Press 1 for inquiry, Press 2 for customer support, and the like). The call that is being made will be routed to the appropriate department of your business.

By activating your IVR, you and your team can immediately attend to and resolve your customer’s query. It will also allow your business to operate 24/7, giving your customer the impression that you are truly a professional businessman.

More Effective and Efficient Advertising Campaign

Your marketing/advertising campaign can determine which marketing strategies have been the most converting phone leads. From there, you can make the necessary adjustments to enhance your marketing techniques.

Adding a virtual phone number to generate hot leads on your website content provides an additional reward in terms of establishing a solid presence for your visitors. As a sort of example, if you’re trying to expand your business in another country and you publish blogs or content that is directly related to your products or services, adding a virtual phone number that is local to that country will get your customers to directly reach you with no extra call charge on their end. This in return would greatly help you in establishing a strong and solid business presence in your target market. This only proves that utilizing virtual phone numbers to generate leads on your content is a highly effective advertising tool.

We are fully aware that a well-written blog or content helps a website drive traffic and possibly increase your search engine ranking. But using the power of virtual phone numbers to generate leads on your blogs gives your audience’s immediate access to click and get in touch with your business. More on this, if the virtual phone number you are using is a vanity number, it gives your customers more vivid details to remember your business brand.

It is already proven that frequent blogging helps your website generate more leads. However, adding a virtual phone number to your website pages and blogs will increase the effectiveness that is crucial for your business’ success.

If you still have questions in your mind on how a virtual phone number can help your website drive more traffic and generate more leads, feel free to get in touch with us. Here at Hottelecom, we are committed to helping you with any concerns about virtual phone numbers and other VoIP services. Your business’ success is our business’ success as well. Reach on us. We are just an email away!