Paris Hilton the billionaire is now selling $24 purses at Walmart… as she follows in the footsteps of Sofia Vergara

Billionaire Paris Hilton has a new business venture.

The heiress turned reality TV star will be selling her new handbag collection at Walmart, where Sofia Vergara also has a clothing line.

The 43-year-old socialite has unveiled her new handbag line for the fall and holiday season 2024.

The purses fall into the $20 to $30 range and are mostly pink, blue denim, black and baby blue. 

It has been confirmed that 22 products from the line will be sold in Walmart stores, while the remaining 14 will be available to purchase online.

This is the Hilton Women’s Amour Chain Shoulder Bag, Pink Rhinestone on Walmart’s website; this model is $24

Paris is ‘excited’ to share the collection with her fans.

The Simple Life star admitted that releasing her own handbag line was something she’s always wanted to do.

She told WWD: ‘Ever since I can remember, I’ve been obsessed with all accessories, especially handbags.

‘When I got the opportunity to have my own line – and be directly involved in the creation of each bag – I couldn’t pass it up. 

‘Whenever you see me out, I always have one of my handbags and I’m excited to share my collection with everyone.’

‘Inspired by Paris’ love for Y2K and feminine style, the bags are available in 15 colors, including black, denim, pink, silver, silver metallic, baby blue, bubblegum pink, and nude metallic,’ a press release shared.

One of the bags also features a Pomeranian dog pattern in honor of Paris’ pet Pomeranian Prince Baby Bear, who she adopted during a trip to Japan.

Here is her Mason Mini Tote with a crossbody strap that sells for $22

Last week she held one of her black heart-handle purses when in NYC 

Hilton at the 2024 MTV Video Music Awards at UBS Arena on September 11 in Elmont, New York

The launch comes after Paris’ media company, 11:11 Media, partnered with the New York-based IHL Group to produce and market a collection of women’s clothing and handbags.

The handbag collection will be followed by a spring 2025 range that will include footwear, activewear, athleisure, outerwear, sleepwear and accessories.

Paris previously said: ‘I could not be more excited to bring my love of fashion to life in this collection.

‘I have closets full of inspiration that span decades of looks and IHL has been a true partner in taking the trends I’m most passionate about and turning them into signature looks that have the perfect Paris Hilton vibe.’ 

Earlier this month, Hilton was named the face of Agent Provocateur’s fall campaign. 

And her sister Nicky Hilton is teaming up with Rebecca Vallance for a holiday dress collection.

Sofia Vergara, seen at the 76th Emmy Awards on Sunday, also has a line at Walmart