Dad, 41, who secretly used his wife’s skincare products to tackle acne launches his own line – and business is booming
- Paul, 41, and Bernadette Borg, 34, have launched a skincare range for men
- The range was developed after Paul admitted to using Bernadette’s products
- The dad of two always had bad skin and was sick of how it made him feel
Paul Borg used his wife’s skincare products on the sly after becoming fed-up with his acne-prone skin
An Australian man who struggled with bad acne for most over 20 years has revealed he became so self conscious over the breakouts he began using his wife’s skincare products on the sly.
Paul Borg noticed his skin was especially bad after he played basketball, went to the gym or became stressed – and as an active father-of-two this was less than ideal.
Three years ago, aged 38, he began to use his wife’s products more and more often as he didn’t feel comfortable seeking professional help at a skin clinic.
When his wife, Bernadette, found out he was stealing her products they spoke about his skin concerns and found there really was nothing in the market for men like Paul.
After two years of development, working with scientists, the couple have launched ‘The Skills’ a skincare range which is specifically formulated for men.
‘Most men are not going to take themselves to the clinic to get skincare – this is something they can buy online, that has a scientifically backed formula,’ Bernadette said.
Before using any skincare Paul was prone to breakouts – especially when he was under stress (pictured left) after using his own products his face is clear and he is confident (right)
The couple worked together, using their skills in marketing and connections in the cosmetics industry, to release their own products
But it isn’t just the formula that’s different to the other skincare options available on the market.
The couple are super excited to be bale to release a product men don’t feel they have to hide.
‘Why can’t it be kept in my backpack, we have something that reflects my lifestyle choice as a sportsmen. As a professional man,’ Paul said.
The couple used their skills and contacts in the marketing and beauty industries. They did everything for the new business on their own, building the website, designing the packaging and developing the brand.
They are proud of their range which is clinically tested and also something men will ‘feel comfortable using’
Paul leads a very active lifestyle, has two children, a full-time job and is now launching his skincare range – breakout free
The only outside help they had was their chemist who formulated the product and the manufacturers, based in Australia, who produce it to their specifications.
Their product which is now available on The Iconic and The Mistr.
They have been on the market for less than a month but in their first week on The Iconic they sold 500 products.
‘This was across all of our sales areas, but it shows we are doing something right,’ Bernadette said.
‘This was across all of our sales areas, but it shows we are doing something right,’ Bernadette said
The couple are parents to two young girls, work full time and now have this business on the side.
This amount of stress, especially when combined with the pandemic anxiety, should cause Paul to breakout.
But after more than a year of daily use his skin is completely clear.
‘When I turned 30 I felt like I had the skin of a 40-year-old. Now I am 40 and my skin is like a 30-year-old’s,’ he said.
The couple trialed more than 20 products from the chemist before coming up with the right formula.