Pete Evans could be on the way to rebranding himself as a social media influencer after leaving behind his television career following a string of controversies.
The former host of My Kitchen Rules, 51, modelled reading glasses from new eyewear brand Panda Eyez NZ on Thursday.
His wife Nicola posted a picture of the celebrity chef turned ‘alternative health’ advocate wearing the tortoise shell spectacles.
Evans, who has caused outrage for promoting kooky health ideas and resharing extremist memes, was bathed in golden sunlight in the picture which appeared to be taken on the couple’s property in Byron Bay.
In the caption she wrote ‘our mates make these!’ while tagging the brand and its owner.
Pete Evans appears to be rebranding himself as a social media influencer after leaving behind his television career following a string of controversies
The former host of My Kitchen Rules, 51, modelled reading glasses from new eyewear brand Panda Eyez NZ on Thursday
Evans has assumed a low-profile since he was dropped by 15 sponsors and companies in the space of 48 hours in November 2020, after posting a neo-Nazi meme on social media.
He has also faced a string of controversies over the past few years.
The once popular TV star has attracted scrutiny for peddling anti-vaccine conspiracies and was fined $25,000 for spruiking a light machine which he claimed helped cure Covid.
Pete (pictured with wife Nicola) has assumed a low-profile since he was dropped by 15 sponsors and companies in the space of 48 hours in November 2020, after posting a neo-Nazi meme on social media
The once popular TV star has attracted scrutiny for peddling anti-vaccine conspiracies. He was fined $25,000 for spruiking a light machine which he claimed helped cure Covid
In May 2020, it was announced that Pete had parted ways with Channel Seven after 10 years as a judge on My Kitchen Rules alongside Manu Feildel and guest judge Colin Fassnidge.
It effectively marked his break from the mainstream after years of flirting with fringe ideas during his tenure at the network.
Free from the contractual constraints of mainstream network television, Evans began spruiking his beliefs about vaccines and the Covid-19 pandemic on social media.
In July, 2020, Evans sparked outrage when he claimed that Covid-19 was a ‘f***ing hoax’ and that the pandemic ‘doesn’t compare to what is happening in the world on a large scale’.
In May 2021, he was slapped with a $80,000 fine for promoting ‘alternative treatments’ to Covid.
It was the second time he ran foul of authorities after previously being fined $25,000 for trying to sell his ‘BioCharger’ device for $15,000 apiece on Facebook.
In May 2020, it was announced that Pete had parted ways with Channel Seven after 10 years as a judge on My Kitchen Rules alongside Manu Feildel and guest judge Colin Fassnidge
***
Read more at DailyMail.co.uk