Pip Edwards doesn’t look like this anymore! P.E Nation founder embraces minimalism as she embarks on ‘new chapter’

Pip Edwards has debuted a surprising new look.

The P.E. Nation co-founder, 44, announced she was stepping away from the fashion brand earlier this year.

Chief executive Hamish Stuart said the brand was going for a ‘cleaner’ and more minimalist approach to its design to appeal to an ageing market.

And it looks like Pip has left behind her old athleisure style as well. 

On Thursday, the fashion queen looked completely different as the cover of this week’s Stellar Magazine was shared to Instagram. 

In the cover shoot, she swapped her sports bra and yoga pants for a stylish white linen suit.

Sitting in a leather chair, she kept her jacket unbuttoned, showing off a glimpse of her toned midriff.

Pip completed her look with a pair of black biker boots.

‘When [P.E Nation] launched, the success they had was very much on this tomboy, urban street sort of product. You’re talking about a lot of colour splicing, animal prints, and multilayer graphics. It was busy. The product was busy,’ Stuart said

On Thursday, the fashion queen looked completely different as the cover of this week's Stellar Magazine was shared to Instagram

On Thursday, the fashion queen looked completely different as the cover of this week’s Stellar Magazine was shared to Instagram

The cover line read: ‘Pip Edwards ‘on closing one door, starting a new chapter, and why she’s so much more than who she’s dating’. 

It was accompanied by a pull quote from the interview inside.

‘I’m unashamedly, unapologetically me. Take it or leave it,’ Pip says defiantly. 

It comes as Pip confirmed her new romance with disgraced multimillionaire businessman Geoff Bainbridge, 52, during a very cosy outing in New York recently.

The fashion designer was spending time in the US in September where she started her new role with Aussie label Ksubi after stepping down from her activewear brand P.E Nation. 

He is a prominent early investor of popular burger chain Grill’d, but left the business in 2015.

A source confirmed to Daily Mail Australia that Edwards and Bainbridge are ‘dating’ after he was spotted leaving Edwards’ house in Sydney.

The  fashion designer spent time in the US in September where she started her new role with Aussie label Ksubi

The  fashion designer spent time in the US in September where she started her new role with Aussie label Ksubi 

During their New York outing, the pair appeared to be very comfortable in each other’s company as they cuddled up to one another and shared a kiss on the cheek.

The pair are yet to publicly confirm their relationship and it is not known when they began dating.

Edwards was last involved in a high-profile relationship with cricketer Michael Clarke, but the couple went their separate ways in early 2021.

In January 2023, Clarke was accused by his then-girlfriend Jade Yarbrough of sleeping with his ex Pip the month before in a public bust-up in a Noosa park, which was caught on video.

***
Read more at DailyMail.co.uk