P.E Nation founder Pip Edwards has wiped all traces of former business partner Claire Tregoning from the companies social media, after their falling out.
The activewear entrepreneur, 44, shared an update to her personal Instagram on Friday, pointing out she had just deleted every single post on the P.E. Nation page.
This shock move erases years of posts promoting the sportswear brand – and all traces of her former business partner from the page.
Countless photos of Pip and Claire attending events together and promoting their brand are now gone forever, as Edwards starts a new chapter in her professional life.
Edwards captioned her post with some telling words: ‘The past has been celebrated and now we pave the way for a new beginning.
P.E Nation founder Pip Edwards (right) has wiped all traces of former business partner Claire Tregoning (left) from the companies social media, after their spectacular falling out
‘This fresh start has been initiated by wiping the slate clean to usher in a new age @p.e.nation #penation.’
Many of Pip’s celebrity friends quickly took to the comment section to congratulate her on the bold move.
‘I would DIE to know how long it took the social media manager to archive every single post!’ joked meme queen Claudia ‘Miss Double Bay’ Bursill.
The activewear entrepreneur, 44, shared an update to her personal Instagram on Friday, pointing out she had just deleted every single post on the P.E. Nation page
This shock move erases years of posts promoting the sportswear brand – and all traces of her former business partner from the page
‘Oooooooooooooo yessssss,’ added Olympia Valance.
In March, Pip and Claire officially parted ways after more than a decade of working together.
The friends, who were recently hit by rumours of a rift, co-founded athleisure brand in Sydney back in 2015, and since turned it into a globally thriving business.
However Claire stepped back from running the label, while Pip has continued at the helm of the brand solo.
In March, Pip and Claire officially parted ways after more than a decade of working together. The friends, who were recently hit by rumours of a rift, co-founded athleisure brand in Sydney back in 2015, and since turned it into a globally thriving business
The move marks the end of one of Australian fashion’s most enduring relationships and a huge change for the popular streetwear brand.
Claire – who split from her filmmaker husband Timothy Tregoning in 2022 – will now ‘pursue other creative endeavours’ as she takes her career in a new direction.
The brand confirmed the news in a statement given to the Daily Telegraph, which read: ‘After 10 years of driving P.E Nation with friend and co-founder Pip Edwards, Claire has made the decision to step out of the day to day running of the business.’
***
Read more at DailyMail.co.uk