London traffic was stopped today as plus size models and body confident bloggers stripped off to brave the British weather.
Women of all shapes and sizes rode atop the London bus through the city, passing some of the capital’s most famous landmarks including Tower Bridge and Oxford Street.
And members of the public couldn’t help but stop and stare as the bus full of lingerie clad women drove by.
The women were celebrating lingerie brand Curvy Kate’s 10th birthday, with many praising the company for ten years of supporting boobs and body diversity.
Body positive influencers including Stephanie Yeboah (left) appeared on the plus size lingerie brand’s bus
Many appeared ecstatic to be nearly nude on the streets of London, with one jumping for joy despite the wet weather
Members of the public also appeared to be taken with the body positive influencers, which included Lucy Vixen (left) a page three model
While some modeled two pieces and heels, some wore trainers and others wore one-piece body style lingerie
Members of the public appeared amazed as they attempted their commute around the bus.
The influencers wore lingerie sets of all shapes and sizes and while some went for the more conventional bra and knicker set, others stayed a little more covered in stylish bodies.
While some of those celebrating donned comfortable trainers for the journey, others ‘dressed up’ in heels for the trip.
As the British weather brought a downpour, many sheltered beneath umbrellas or on the lower level of the bus.
Britain’s Next Top Model star Victoria Clay bravely cat-walked down the street in her bright red underwear, which she matched with fluffy heels
Electric feels! Another influencer sported a fresh buzz cut as she posed in a bright blue lingerie set
Members of the public appeared amazed by the campaign, which saw tens of women taking to some of London’s most famous streets in their underwear
It’s party time! The plus size influencers and bloggers each wore a different set of underwear for their big day out
Twenty six models joined the lingerie brand on the birthday bus, and appeared undetered by the rainy London weather
Many were in the party spirit throughout the journey past some of London’s greatest landmarks, although some donned jackets for parts of the ride (pictured here on Oxford Street)
Page three model Lucy Vixen (left) joined another body positive influencer on the lower deck of the bus to avoid the rain
One model with bright pink hair looked over joyed to have joined the other ladies on the bus as they passed through Oxford Street
Curvy Kate’s bus journey started at Tower Bridge, and moved through famous London landmarks including St Paul’s Cathedral and Oxford Circus.
At one stage the near-naked influencers came remarkably close to the Houses of Parliament as they passed through Westminister.
Amoung those on the bus were page three model Lucy Vixen, body positive activist Georgia Dodsworth and self-proclaimed ‘fat girl’ Stephanie Yeboah.
The women appeared overjoyed to be nearly naked in the streets of London, and beamed as they posed on the upper deck of the bus.
The page three model jumped for joy while on Tower Bridge in a rainy London, and luckily appeared to have remembered her umbrella
Members of the public couldn’t believe the spectacle, with many snapping their own pictures of the bus
The nearly naked celebration was in honour of the lingerie brand’s tenth birthday, which they are celebrating throughout this month
Victoria Clay appeared overjoyed to be joining the brand on the bus, showing off her fluffy red shoes and matching lingerie set
Others beamed as they rode through the streets of London on their journey today, on the unconventional tour of some of the city’s main landmarks
Prior to joining the bus, some models posed in their matching lingerie sets on bicycles
The models were not deterred by the rain, with many posing on Tower Bridge with their umbrellas
Thirty women joined the brand on the Curvy Kate bus to celebrate the lingerie company’s tenth anniversary