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Popular Australian womenswear brand Bardot announces voluntary administration leaving staff in limbo

Bardot goes bust: Popular Australian womenswear brand announces voluntary administration – leaving nearly 1,000 employees in limbo

  • The company said a ‘challenging domestic market’ was behind the decision 
  • Trading will continue as usual while administrators work to assess the business
  • Bardot’s chief executive promised ‘open and timely communication’ to its staff
  • The company makes $120million in sales annually and has 70 Australian stores 

Nearly 1,000 workers’ jobs are in limbo after Australian womenswear brand Bardot announced it had gone into voluntary administration. 

The company, which has over 800 employees and 72 stores across the country, said a ‘challenging domestic market’ was one of the factors behind their decision.

Brendan Richards and Ryan Eagle, from law firm KPMG, have been appointed voluntary administrators to restructure the company.

Mr Richards said would trading will continue as usual for the time-being while the administrators work to assess the business.

Bardot’s chief executive CEO Basil Artemides promised ‘open and timely communication’ to its 800 staff throughout the process, however it’s not yet known what will happen to their jobs in the long run. 

The company, which has s 72 stores across the country, said a ‘challenging domestic market’ was one of the factors behind their decision

The womenswear brand was launched in 1996 by designer Carol Skoufis, who owns 100 per cent of the company.   

From just five employees in the 90s, it grew into a successful company and launched its well-received children’s line Bardot Junior in 2004.

Trading will carry on as normal for the foreseeable future. Pictured: Bardot's designs at the Miss Myer Show Fashion Launch in 2011

Trading will carry on as normal for the foreseeable future. Pictured: Bardot’s designs at the Miss Myer Show Fashion Launch in 2011

The company rakes in around $120million in sales annually.

Although Bardot experienced a recent surge in sales after expanding overseas, Mr Artemides said the decision was made to ensure Australia ‘is, and will always remain, the heart of the Bardot business’.

‘Despite double-digit growth in online sales, and our highly successful expansion into the US and Europe, Bardot’s retail stores in Australia are competing in a highly cluttered, and increasingly discount-driven market,’ he said on Thursday.

‘Operating a national retail network in its current state is no longer sustainable.’ 

But Mr Richards hopes the business can come back from the brink after the company-wide restructure.

‘Although the company has experienced significant growth in overseas markets, it has faced a challenging domestic environment in recent times. We expect strong interest in the sale/recapitalisation process,’ he said. 

‘In the last five years, the business has grown significantly offshore and capitalised on its Australian heritage by distributing through high profile international department stores.’  

After launching in 1996, Bardot grew into a successful company and launched its well-received children's line Bardot Junior (pictured) in 2004

After launching in 1996, Bardot grew into a successful company and launched its well-received children’s line Bardot Junior (pictured) in 2004

 

Read more at DailyMail.co.uk


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