World renowned beauty brand Morphe has finally made its way to Australia.
Founded in Los Angeles in 2008, Morphe is one of the biggest makeup brands in the world and has been endorsed by famous makeup artists including Jaclyn Hill and Jeffree Star.
Now, much to the relief of thousands of beauty aficionados, they have partnered with one of Australia’s major end-to-end logistics services providers to help expand into the Asia Pacific.
Gone are the days when Australians have to wait weeks for products to arrive as world renowned beauty brand Morphe has finally made its way to our doorstep
The site has helped Morphe enhance the shopping experience, delivering a local site where customers can get products faster than ever, at a fraction of the price.
This means items like the ever-popular 39A Dare to Create Artistry Palette and The Jaclyn Hill Eyeshadow Palette, an internet-breaking collaboration with YouTube sensation Jaclyn Hill, will be easy to purchase.
The collaboration with Jaclyn Hill has been one of the most highly anticipated events in the beauty community over the past year.
Morphe has made a name for themselves thanks to their partnerships with big names, with their most recent being with 19-year-old makeup artist James Charles.
Morphe was founded in Los Angeles in 2008 and its profile has continued to rise as the likes of famous makeup artists Jaclyn Hill and Jeffree Star endorse it
They have partnered with one of Australia’s major end-to-end logistics services providers, Quantium Solutions, to help expand into the Asia Pacific
Morphe was born in 2008 among the artists and influencers of Los Angeles.
Finally, a beauty brand for the creators and for those looking for killer makeup without killing their wallet.
Our bold roots started with professional-yet-affordable brushes but didn’t stop there.
Colour was calling so we answered with eyeshadow palettes, lip colours and more.
His palette comprises of 39 bold shades that Charles says are intended for minimalist makeup wearers as well as those who prefer more of an experimental glam look.
Beauty bloggers love this brand as their eyeshadow palettes come in warm and cool variations with some sets having as many as 35 shades.
They range from day to evening colors, natural to dramatic and with matte and shimmery shades.
One of their best selling products is the 35R Ready, Set, Gold Eyeshadow Palette which many have labelled as ‘amazing’.
‘The colors are pigmented and beautiful and they blend very well because the powder is soft and creamy,’ one person said.
The site has helped Morphe enhance the shopping experience, delivering a local site where customers can get products faster than ever, at a fraction of the price
Serving customers through five eCommerce sites and with an ever-growing list of wholesale partners, Morphe has established itself as the go-to for high quality makeup at an accessible price point.
In less than two months, Quantium Solutions also drove Morphe’s expansion into two other lucrative markets: New Zealand and the Asia Pacific region.
The provider has previously enabled some of the world’s largest fashion and beauty brands expand their footprint globally.
Morphe was founded in Los Angeles in 2008 and its profile has continued to rise as the likes of famous makeup artists Jaclyn Hill and Jeffree Star (pictured) endorse it
‘Over the past four years we’ve seen tremendous growth in our fan base in the greater Asia Pacific region, making it an easy decision to go into these markets next,’ Anthony Perdigao, Head of Global Supply Chain and Logistics at Morphe, said.
‘Since day one, our goal has been to create high quality products at an affordable price, while creating an incredible experience for our customers,’ he added.
Per Gustafsson, General Manager at Quantium Solutions, said Australia shows great potential for international brands to grow their presence.
‘We have the capabilities to help global players, like Morphe, reach more Australian customers seamlessly and economically,’ he said.
‘By handling the parcel straight from when the order is made, right down to when it is handed to the customer, Quantium Solutions allows eCommerce businesses to build a strong customer base in the Asia Pacific without a retail store presence.’