Posh Spice fans help drinks brand Dash Water turn its first ever profit as annual sales hit £35m

Glitz: Victoria Beckham (pictured) has recruited Dash Water to make ‘Posh’ branded cans for Paris Fashion Week

One of Britain’s fastest-growing drinks brands has made its first ever profit as fans including Victoria Beckham help push annual sales to £35million.

Dash Water, which was set up in 2017 and uses wonky fruit rejected by supermarkets to flavour sparkling water without sugar, is set to post pre-tax profits of £74,900 for 2024.

And in what could provide a further boost, Beckham has recruited the company to make ‘Posh’ branded cans for her show at Paris Fashion Week on Friday. 

Beckham – known as Posh in the Spice Girls – drinks as many as six cans of Dash’s raspberry flavoured drink every day and insists her PA flies it to wherever she is in the world.

Co-founder Jack Scott, who set the business up with Alex Wright, said she has been a fan ‘for many years’.

Dash is on target to bring in £35million in revenues in 2024. 

Backers include former Manchester United captain Patrice Evra and City figure David Milner, who ran pet food business Lily’s Kitchen.

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