PrettyLittleThing is praised for ‘promoting real and unedited beauty’ with stunning photo of plus-size model Irena Drezi – with shoppers saying she looks like an ‘oil painting’
- Plus-size model Irena Drezi is featured on the PrettyLittleThing Instagram page
- Stunning shot shows Irena, who wears a 16-18, posing in a black and neon bikini
- The brand was praised by shoppers for promoting ‘real and unedited beauty’
PrettyLittleThing has been praised by shoppers for promoting ‘real beauty’ after it shared a photo of a plus-size model on its Instagram page.
The online retailer sent followers into a frenzy with a recent photo of London-based beauty Irena Drezi, who wears a size 16-18, posing in a black and neon bikini.
The photo racked up more than 100,000 ‘likes’ and hundreds of comments from followers who have grown tired of ‘unrealistic’ and ‘unattainable’ beauty standards showcased in other retailers’ campaigns.
PrettyLittleThing sent followers into a frenzy with this recent photo of London-based beauty Irena Drezi, who wears a size 16-18, posing in a black and neon bikini
Irena has shared a number of recent shots as part of her partnership with PrettyLittleThing. Delighted customers said the model looks like ‘an oil painting’ and a ‘Greek statue’
One posted: ‘I love how PrettyLittleThing shows appreciation of women of all shapes and sizes.’
Another added: ‘Thank you for showing real bodies. She looks amazing.’
Others were struck by Irena’s beauty, comparing her to an ‘oil painting’, ‘a Greek statue’ and a ‘piece of art’.
For some it was enough to convince them to shop at PrettyLittleThing. ‘Now this just made me wanna shop here,’ one posted. ‘Serving the thickness!’
The photo racked up more than 100,000 ‘likes’ and hundreds of comments (including ones above) from followers who appreciate seeing body diversity in brand campaigns
While some followers apparently wrote rude and offensive comments about Irena, they were quickly shut down by supporters.
One posted: ‘All these comments about “you shouldn’t promote plus size people cause they are out of shape & you are saying that u allow people to be out of shape” ARE STUPID COMMENTS cause not all plus size people are out of shape some are in better shape then the people hating on them. cause not everyone is made to be skinny.’
The image is one of a number of recent swimwear shots posted by Irena as part of a partnership with the brand.
Stunning Irena, pictured, shared this recent shot of herself posing in a slinky black bikini
Dozens of followers commented on the post and said it convinced them to shop from the brand
Others show the model, who is of Czech and Irish heritage, posing in a striking neon one piece and a second slinky black bikini.
It is not the first time PrettyLittleThing has been praised for its holistic take on beauty.
Last year its party dress collaboration with Hailey Beiber was modelled by women of two different sizes.