Prince Charles has launched a limited edition £150 scarf to mark the 10th anniversary of his Campaign For Wool initiative.
The Prince of Wales, 71, released the garment, which was designed by Amy Powney and made by Johnstons of Elgin, to mark the anniversary of the initiative he founded to support the wool industry.
Sales of the unisex scarf, which comes in three different colourways, will go to support apprenticeships and the brand and The Princes Trust’s Future Textiles initiative.
Speaking about the launch, Prince Charles spoke about the importance of sustainability within the fashion industry, explaining: ‘We need to put nature at the heart of how we operate and to evolve our economic model, putting people and planet at the heart of global value creation.’
Prince Charles, 71, has launched a limited edition £150 scarf to mark the 10th anniversary of his Campaign For Wool initiative
The Prince of Wales released the garment, which was made by Johnstons of Elgin, to mark the anniversary of the initiative he founded to support the wool industry
The garment features a distinctive Prince of Wales check pattern and is made using a unique blend of wool from the UK, Australia, South Africa and New Zealand.
The release marks the anniversary of the founding of the Campaign for Wool in 2010, which Charles launched with the aim of promoting wool as an environmentally friendly, natural, renewable and biodegradable fibre.
Online, the pieces are described as coming in ‘warm neutral shades’ and ‘exceptionally soft and cozy.’
Meanwhile it is also described as ‘woven with exaggerated checks, stripes and houndstooth’ and ‘tipped with twisted fringing’.
Online, the pieces are described as coming in ‘warm neutral shades’ and ‘exceptionally soft and cozy’
Meanwhile the piece comes in three different colourways and is set to go on sale on Friday through Net-a-Porter
Speaking about the launch, the royal said: ‘It is important to remind people of how valuable and sustainable wool is as a fibre and as a natural material.
‘By investing in nature as the true economy we have an incredible opportunity to reinvigorate sustainable industries.
‘Wool’s sustainable and biodegradable properties provide a unique natural option for us all to reassess for environmental values and purchases.
‘We need to put nature at the heart of how we operate and to evolve our economic model, putting people and planet at the heart of global value creation.
The garment features a distinctive Prince of Wales check pattern and is made using a unique blend of wool from the UK, Australia, South Africa and New Zealand
Online, the £150 garment is described as ‘woven with exaggerated checks, stripes and houndstooth’ and ‘tipped with twisted fringing’
‘The only limit is our willingness to act, and the time to act is now, and we can all make a difference.’
Prince Charles, who is an advocate of sustainable fashion and is often seen wearing the same garments again and again, recently told British Vogue how he preferred to get items ‘repaired, rather than just throw it away’.
The launch comes weeks after the Prince of Wales released a luxury 18 piece collection with Net-A-Porter.
Despite the hefty price tags, ranging from £395 to £1295, the clothing line was a roaring success – quickly selling out in just 24 hours.
It comes weeks after an 18 piece sustainable clothing collection by the royal sold out within days of launching
The range was created as part of the The Modern Artisan project – a fashion training programme co-founded by The Prince’s Foundation.
The Prince said he believes it is ‘utter madness to have a take, make, throw away approach’ to clothing in a clip released to celebrate the project.
The project, part of a long-term partnership between The Prince’s Foundation and Yoox Net-A-Porter Group, was created in the hopes of strengthening traditional textile skills in the UK and Italy.
Designed by six Italian students from the leading fashion school Politecnico di Milano, the collection included a men’s cashmere turtleneck sweater, a women’s double-breasted wool camel coat and a burnt orange blouse.
The Modern Artisan collection was released in November, with many pieces quickly flying off the shelves
Speaking about the collection, Prince Charles said: ‘I’m enormously impressed by the effort that’s gone into it and by the ideas, the vision, that these students have had.’
He added: ‘The key it seems to me, is to rediscover the importance that nature plays in all this and where the natural materials come from. It seems utter madness to have this approach which takes, makes and throws away.
‘I think many of the students have perfected the techniques they were finding quite difficult at the beginning…
Despite a hefty price tag, with costs ranging from £395 to £1295, the clothing line was a runaway success – (pictured)
‘And hopefully they’ll take away that understanding of sustainability in design and fashion by applying it to their own businesses they want to start.’
The royal was pictured visiting the Scottish team to see the collection across the last 18 months.
All profits from the collection, which have been created to ‘last a lifetime and beyond’ will go to The Prince’s Foundation to support its textile education programmes.