Archewell is live! Meghan Markle and Prince Harry launch homepage for foundation set up in honour of their son that will promote ‘humane tech’
- Duke and Duchess of Sussex have launched the Archewell foundation website
- The charitable organisation named after their son will focus on ‘humane tech’
The Duke and Duchess of Sussex today launched the website for their charitable organisation, Archewell.
Prince Harry, 36, and Meghan Markle, 39, unveiled a sleek website for the foundation, named after their son Archie Mountbatten-Windsor.
The website includes a definition of the words Arche and Well. It reads: ‘Arche (/rki/; Ancient Greek: ): (n.) Greek word meaning “source of action. Well (/wel/): (n.) a plentiful source or supply; a place we go to dig deep.’
The foundation will focus on promoting ‘humane tech’, according to the couple.
A screenshot from the Archewell Foundation website, launched today
The couple were forced to drop the Sussex Royal branding as part of their release from The Firm, starting an Archewell Foundation instead, and are thought to be waiting until after the pandemic to announce any further details on their charity or any new social media accounts they may be launching.
The couple revealed their new charitable foundation ‘Archewell’ in April, which will incorporate the causes close to their heart, and said the Greek word in the project Arche – meaning source of action – was the inspiration behind the name of their son Archie Mountbatten-Windsor.
The couple submitted an application for their non-profit foundation to be called ‘Archeway’ with the United States Patent and Trademark Office on February 28.
The duke and duchess said they were focusing their efforts on the coronavirus pandemic but felt ‘compelled’ to reveal details of the venture.
‘Like you, our focus is on supporting efforts to tackle the global Covid-19 pandemic but faced with this information coming to light, we felt compelled to share the story of how this came to be.
‘Before SussexRoyal, came the idea of Arche – the Greek word meaning source of action.
‘We connected to this concept for the charitable organisation we hoped to build one day, and it became the inspiration for our son’s name. To do something of meaning, to do something that matters.
‘Archewell is a name that combines an ancient word for strength and action, and another that evokes the deep resources we each must draw upon.
‘We look forward to launching Archewell when the time is right.’
The couple have been increasingly vocal about their interest in ‘humane tech’ in recent weeks in the lead up to the launch of the new site. Yesterday, the Duke and Duchess of Sussex hosted a special edition of TIME100 Talks about the ‘state of our digital experience’.
Dressed in an Alexander McQueen black suit, Meghan, 39, admitted that while she and Harry ‘don’t speak tech’, they ‘know the experience of being a human being and the pain and suffering and joy that has come from this worldwide web’.
Meanwhile Harry said online platforms are ‘distracting us from the things we should be focused on’, adding: ‘What is happening in the online world is affecting the world. This is a global crisis of hate, a global crisis of misinformation, and a global health crisis.’
Harry concluded the talk by borrowing the Brexit Leave campaign’s tagline, urging people to ‘take back control’ of their use of social media and mobile devices.
Presented in partnership with P&G and themed around the topic of ‘Engineering a Better World,’ the special episode tied into Harry, 36, and Meghan’s desire to build online communities that are more compassionate, safe, and trustworthy.
The couple also said they’re ’embracing every moment’ of spending more time with their son Archie during the pandemic. Speaking to Time Editor-in-Chief Edward Felsenthal, Meghan said: ‘We are trying to embrace all the quality time we get with our son and embrace every moment of his growth and development.’