Prince Harry promotes mental health coaching and ‘mental fitness’ in new short film for BetterUp

Prince Harry discusses importance of ‘building up resilience’ to trauma and grief by ‘flexing your mind’ to achieve ‘peak mental fitness’ as he stars in woke campaign for $4.7BN mental health coaching start-up BetterUp

  • Harry, 37, appears in a new short film entitled ‘Transform with Mental Fitness’, for San Francisco-based mental health start-up BetterUp, which hired him as its Chief Impact Officer in March of last year 
  • In the film, the father-of-two interviews three people – including two-time Olympic gold medal-winning snowboarder Chloe Kim, about how they achieve ‘mental fitness’ in their everyday lives 
  • At the start of the film, Harry describes ‘mental fitness’ as being an ‘ongoing practice’ that helps people to ‘unlock… the greatness within them’
  • He speaks about his own experiences of seeing ‘trauma, loss, grief’ and notes that ‘mental fitness’ is essential for building up ‘critical resilience’ to these emotions 
  • It is not known how much Prince Harry is being paid for his role in the mental health start-up; CEO Alexi Robichaux declined to share his salary when he was hired, but said he was perfect for the ‘meaty’ role 
  • In April of this year, it was reported that employees at BetterUp – which is an app that pairs people with online life coaches – had been left up in arms over ‘sneaky pay cuts’ and changes to their contracts

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Prince Harry is once again preaching about the importance of achieving ‘peak mental fitness’, insisting that people need to focus on ‘flexing their minds’ rather than ‘fixing’ them in order to ‘unlock the greatness within them’. 

The 37-year-old shared insight into how he maintains his own ‘mental fitness’ every day while starring in a new campaign video for $4.7 billion mental health start-up BetterUp – which hired the Duke of Sussex as its Chief Impact Officer in March of last year. 

In the short film, Harry interviews three different people – including two-time Olympic gold medal-winning snowboarder Chloe Kim – about their own mental health practices, while promoting the company’s online life coaching services, revealing how working with his own coach has enabled him to ‘thrive’ in his day-to-day life. 

‘We all have greatness within us,’ the father-of-two says at the start of the five-minute short film. ‘Mental fitness helps us unlock it. It’s an ongoing practice, one where you approach your mind as something to flex, not fix.’

Prince Harry is once again preaching about the importance of achieving ‘peak mental fitness’ while starring in a new campaign for $4.7 billion mental health start-up BetterUp, which hired the Duke as its Chief Impact Officer in March 2021

In the five-minute short film, the 37-year-old claimed that people need to focus on 'flexing their minds' rather than 'fixing' them in order to 'unlock the greatness within them'

In the five-minute short film, the 37-year-old claimed that people need to focus on 'flexing their minds' rather than 'fixing' them in order to 'unlock the greatness within them'

In the five-minute short film, the 37-year-old claimed that people need to focus on ‘flexing their minds’ rather than ‘fixing’ them in order to ‘unlock the greatness within them’

Prince Harry was first hired as BetterUp’s Chief Impact Officer back in March 2021; at the time, the company’s CEO Alexi Robichaux declined to reveal how much he would be paid for the job, however similar roles at other California firms would command six or seven-figure salaries.

Harry was introduced to Robichaux through an unnamed mutual friend – and it is not known whether he has invested in the company, which boasts several other high-profile backers, including Dubai sovereign wealth fund Mubadala Capital and Olympic snowboarder Shaun White. 

In a statement introducing himself to his new colleagues, Harry also revealed that every employee of his Archewell Foundation would get access to its services. 

Harry interviewed three different people - including two-time Olympic gold medal-winning snowboarder Chloe Kim (pictured) - about their own tips for achieving 'mental fitness'

Harry interviewed three different people – including two-time Olympic gold medal-winning snowboarder Chloe Kim (pictured) – about their own tips for achieving ‘mental fitness’ 

The Duke said that working with a BetterUp life coach has helped him to 'thrive' in his own day-to-day life

The Duke said that working with a BetterUp life coach has helped him to 'thrive' in his own day-to-day life

The Duke said that working with a BetterUp life coach has helped him to ‘thrive’ in his own day-to-day life

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