Protein shake firm backed by stars to expand

Protein shake firm backed by stars to expand

A firm backed by actor Idris Elba that makes meal replacements for those who do not want to cook is building a factory as it expands.

Huel, which was founded in 2015 and sells drinks and bars stuffed full of protein, fibre, fats and other essential nutrients, will open the site in Milton Keynes in January.

The £8m investment will create 30 jobs, bringing Huel’s total workforce to 300.

Huel, which is backed by Idris Elba, will open a new factory in January

The site, situated at the city’s business park, will supply most of Huel’s customers in the UK and Europe as it looks to expand its market share. 

Huel targets health-conscious millennials, commuters and those who are too busy to cook meals.

The company said its financial year has been ‘evolutionary’ with 300m meals sold across the world.

Chief executive James McMaster said: ‘The opening marks another achievement in what has already been a successful year.’

Luther star Elba, 50, has said that he spent several years as a ‘Hueligan’, the moniker the firm gives to customers. 

Last year he and his wife Sabrina backed Huel in a £20m fundraising.