A simple pair of $128 blue jeans has racked up a waiting list of more than 3,000 people desperate to lay their hands on the seemingly-basic design.
Despite looking no different to many other denim options, people can’t get enough of the Mid Crop Flare Jeans from It-brand Reformation, with the product selling out on a number of occasions, before racking up the very lengthy list of people waiting for the chance to purchase a pair.
But what is it that makes the jeans just so popular? According to some fashion fans who have been lucky enough to lay their hands on the much sought-after denim, it is a combination of the price tag, which is much less than many ‘designer’ options, plus the flattering fit.
Obsessed: People are adding their names to a 3,000 person wait-list in hopes to get their hands on these simple pair of $128 cropped flare jeans from beloved brand, Reformation
The Reformation Mid Crop Flare Jeans come in just one hue, Baltic, and range in sizes 23 – 31, as well as corresponding petite sizes for each; all are priced at $128 with free U.S. shipping and returns.
Described as a cropped, mid rise jean with a flared leg, they are made of a medium weight non-stretch denim from surplus fabric which is why people love them so much.
The jeans come in the one hue, Baltic (pictured) made of non-stretch surplus fabric
Not only are the jeans super flattering because of their mid-rise cut and thick fabric, they’re good for the environment.
One pair of the chic flare pants only released a mere nine pounds of carbon dioxide, compared to the industry standard of 40 pounds per pair of jeans.
For those who are environmentally conscious, only 224 gallons of water was used compared to the industry standard of a whopping 2,710 gallons and the jeans only created one pound of waste, compared to the standard of four pounds.
Reformation Jeans has quickly become the ‘it girl’ brand as bloggers have flocked to the vintage inspired company who prides itself on being sustainable and eco-friendly.
Some people were completely shocked that the pants managed to rack up such a long list of people, as one person tweeted, ‘A wait list for cropped flared jeans? Wow,’ with a bunch of crying laughing emojis.
In response to the woman’s tweet, another annoyed user replied, ‘The jeans aren’t special, it’s just one of the ways they introduce new product in their business model.’
Eco-friendly: Not only are these jeans super flattering because of their mid-rise cut and thick fabric, they’re good for the environment and save gallons of water
Wait list: While many people are waiting patiently for these flares, others are a bit unimpressed by the simple and basic fit of the pants
Despite the unimpressed reactions to the list, one woman couldn’t stop gushing about the jeans saying, ‘Got my first pair of reformation jeans today and I must say I’m…. in love?’
Celebrities have long adored the brand with Emily Ratajkowski, 26, Selena Gomez, 25, Bella Hadid, 21, being just three of the many famous loyal customers.
The brand’s sellout is not the first time patient shoppers had to wait on a hefty waiting list, as most of the covetable pieces usually accrue a long list of fans.
Those fans will have to wait a bit longer, as the site has not yet released when the new restock will be after the 3,000 who have been waiting get their hands on their pants.
If you think a thousand person wait list sounds like a lot for a simple pair of denim jeans, lest we forget the time a basic $120 cardigan sweater from French brand Sezane racked up an insane 30,000 people wait list.
Or the time beloved New York-based brand, Everlane released a $50 pair of work pants that accumulated a 12,000 person wait list before the jeans were even launched.