Black Friday is one of the biggest sales days of the year and is considered the unofficial start of the holiday shopping season.
And Rihanna surely got a leg up on the competition to promote her lingerie line.
The 31-year-old entrepreneur took to her Instagram on Thursday to share a sultry leggy snap of herself to promote her Savage x Fenty range.
Leggy lady: Rihanna took to her Instagram on Thursday to share a sultry leggy snap of herself to promote her Savage x Fenty range
RiRi sat on the floor with her leg up while wearing a pair of red-bottomed Christian Louboutin heels.
She was definitely her own best advert as her stockings were emblazoned with ‘Savage x Fenty’ down her let from her upper thigh to her calf.
The post came just two days after she had attended the UEFA Champions League group D match between Juventus and Atletico Madrid at Allianz Stadium in Turin, Italy on Tuesday.
Going make-up free for the sporty outing, the hitmaker, 31, looked absolutely thrilled as she held up a personalised Juventus football shirt with her nickname ‘Riri’ etched in white letters on the back.
She shoots, she scores! Rihanna, 31, attended the UEFA Champions League match between Juventus and Atletico Madrid at Allianz Stadium in Italy on Tuesday
Rihanna was hard to miss during the sporting spectacle as she wrapped up in a bulky brown leather jacket top a matching sweater.
She kept the chill at bay by wrapping a thick brown shearling scarf around her neck.
The Diamonds hitmaker enhanced her striking features with only the slightest slick of make-up and added to the look with a pair of quirky red shades.
Half-time: Going make-up free for the sporty outing, the hitmaker looked thrilled as she held up a personalised Juventus football shirt with her nickname ‘Riri’ on it
Winter chic: Rihanna was hard to miss during the sporting spectacle as she wrapped up in a bulky brown leather jacket top a matching sweater
Low-key cool: She kept the chill at bay by wrapping a thick brown shearling scarf around her neck
Babe: The Diamonds hitmaker enhanced her striking features with only the slightest slick of make-up and added to the look with a pair of quirky red shades
Proving that she was every inch the footie fanatic, the make-up mogul’s belongings were toted in vintage Louis Vuitton football handbag, which was created to commemorate the World Cup in 1998.
Rihanna couldn’t contain her joy as she was snapped holding up her new personalised football shirt.
The Barbadian beauty’s attention was then quickly transfixed to the match after it got underway.
She was seen cheering and celebrating as she supported Juventus to victory.
She’s a fan! Proving that she every inch the footie fanatic, the make-up mogul’s belongings were toted in a football shaped Louis Vuitton handbag
Yay! Rihanna couldn’t contain her joy as she was snapped holding up her new personalised football shirt
Sports lover: The Barbadian beauty’s attention was then quickly transfixed to the match after it got underway
Oh no! At one point Rihanna was seen looking incredibly apprehensive as she watched the match
Fun times: She was seen cheering and celebrating as she supported Juventus to victory
During the matching a stunning Paulo Dybala free kick sealed Juventus’ top spot in Group D for Serie A champions.
Rihanna is a massive football fan and regularly tweets about her passion for the sport.
She tries to attend games whenever she’s in Europe and has met a number of famous footballers – previously saying the World Cup final of 2014 was the ‘best day of her life’.
Meanwhile, the Diamonds singer’s sighting comes after she took to Instagram to admit that she’s trying to find ‘balance’ after an ‘overwhelming’ year as she asked for forgiveness from those she’s ignored recently.
Win: During the matching a stunning Paulo Dybala free kick sealed Juventus’ top spot in Group D for Serie A champions
Tough times: The Diamonds singer’s sighting comes after she took to Instagram to admit that she’s trying to find ‘balance’ after an ‘overwhelming’ year
Kindness: Rihanna also asked for forgiveness from those she’s ignored recently
Candid: Rihanna revealed that she’s failed ‘to get back to’ her friends, family and coworkers, and explained that she’ll ‘be right back’
Rihanna posted a snap of herself pouting and revealed alongside that she’s failed ‘to get back to’ her friends, family and coworkers, and explained that she’ll ‘be right back.’
She captioned the post: ‘To all my friends/family/coworkers who I have yet to get back to in the past months…please forgive me.
‘This year has been quite an overwhelming one, and I’m working on that ish called Balance. brb.’
In terms of her personal life, Rihanna is currently dating Saudi Arabian businessman Hassan Jameel, 31.
Love life: In terms of her personal life, Rihanna is currently dating Saudi Arabian businessman Hassan Jameel, 31
Good night! Rihanna shared multiple Instagram snaps from her evening, captioning them: ‘Fun times in @FENTY with a Fenty by my side’
Feeling the chill? The star posed with her furry scarf covering her face as she posed in her VIP box