Rihanna looks every inch the blonde bombshell as she release her first campaign as the face of J’adore

Rihanna was every inch the blonde bombshell in a new campaign as the face of J’adore.

The billionaire beauty mogul, 36, was announced as the new face of Dior’s perfume  in June.

Rihanna took over from South African actress Charlize Theron who held the position for two decades.

For August’s campaign, the Bajan beauty stunned in gold in a photo taken by celebrity photographer Steven Klein.

Rihanna and Steven have been friends for a number of years, and it was clear he had made her feel comfortable in front of the camera. 

The billionaire beauty mogul was announced as the new face of Dior’s perfume J’adore in June, taking over from Charlize Theron who held the position for two decades  

The nine-time Grammy Award winner smouldered for the camera and showed off her famous ‘Never a failure always a lesson’ tattoo.

She accessorised with a huge choker which reached past her collarbone and was made up of hundreds of gold pearls. 

The print campaign launches on August 19 and the highly anticipated TV advertisement will be released on September 1.

In line with the campaign, Dior will release two new sizes of L’Or de J’Adore by Francis Kurkdjian, Dior Perfume Creation Director. 

Along with the existing 50ml, the fragrance will now be available in new 35ml and 80ml versions. 

Rihanna shared the news she was the new face of J’adore on Instagram with the caption: ‘The secret it out.’ 

In a statement, the mother-of-two said: ‘Being the new face of J’Adore is both an honor and a mission,’ the Diamonds singer  shared in a statement. This scent that I have known and loved for so long means so much to women. 

‘I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.’

For August’s campaign, the Bajan beauty stunned in a photo taken by celebrity photographer Steven Klein, her longtime friend (both pictured in 2014)

Véronique Courtois, CEO of Parfums Christian Dior,wrote: ‘The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations.

‘Her golden dream promises to be unique, reflecting a fragrance that is present for women and retains its radiance.’

And, far from being ousted, Charlize was also named this year as Dior’s Jewelry and Skin Care Ambassador. 

J’Adore debuted in 1999 and quickly became Dior’s best seller. 

South African star Charlize was named as Dior’s Jewelry and Skin Care Ambassador