She recently vowed to change her former partying ways now she’s hit 30 and after being caught out in lockdown-flouting scandals in the UK.
And Rita Ora was focusing on business as she posed up a storm while surrounded by dozens of bottles of her own Próspero Tequila brand in Sydney on Monday.
The singer, 30, put on a very animated display as she showed off her product while rocking a pink slip dress and lacy blue bra.
Larking around: Rita Ora posed up a storm while surrounded by dozens of bottles of her own Próspero Tequila brand in Sydney on Monday
Rita exuded confidence as she snapped a selection of fun snaps while crouching down with her spirit bottles.
The beauty ensured all eyes were on her as she donned a bright pink dress paired with Nike trainers.
She wore her long blonde locks down and slightly wavy, letting them cascade over her shoulders as she showed off the tequila bottles.
Rita is the chief creative partner at Próspero Tequila, which she launched in the UK last year and the US in 2019.
Poser: The singer, 30, put on a very animated display as she showed off her product while rocking a pink slip dress and lacy blue bra
The product is produced at the Don Roberto Distillery in Jalisco, Mexico, by Stella Anguiano and comes in blanco, reposado and añejo.
Sharing the snaps to Instagram Rita said the bottles were competition prizes and penned: ‘Let’s start signing!!! Can’t wait to send these out to everyone and to as many competition prize winners as possible!!
‘Wow still so proud of my @prosperotequila working alongside Stella [Anguiano] I learn something new every day!!’
Reflecting on why she wanted to launch a drinks brand, Rita previously told The Spirits Business: ‘I looked into the spirits industry a bit more and I feel like there was really a market or a big space for women bosses who can have their own spirit.
All smiles: The beauty ensured all eyes were on her as she donned a bright pink dress and blue bra paired with Nike trainers
Work it: Rita wore her long blonde locks down and let them cascade over her shoulders
Business venture: The singer is the chief creative partner at Próspero Tequila and launched the spirit in the UK in 2020
What a win: Rita explained that the tequila bottles were for competition prize winners
‘It’s usually wine or Prosecco and I feel like this was such a male-dominated aspect of alcohol that I was like “why not try and get into this game” and really have a great shot at it.’
It comes after Rita, who is currently in Australia for work, vowed to ditch her partying lifestyle following her lockdown-flouting scandals in the UK late last year.
In a new interview this weekend, the musician admitted she ‘can’t do what I used to do any more’ since hit 30, and credited her new decision for enabling her to ‘sing better’.
The singer caused a stir when she went against strict quarantine rules to hold a 30th birthday party at Casa Cruz restaurant in Notting Hill, west London following a trip to North Africa, despite the UK’s coronavirus restrictions at the time.
On slowing down when it comes to having fun, the artist, who is currently in Sydney to serve as a judge on The Voice, said on Ash London LIVE: ‘I feel like as soon as you hit 30, the next day everything changes.
‘You start feeling like you’ve got wrinkles, as though your joints are hurting you. I can’t do what I used to do any more. I can sing better, not lose my voice as much. Why do you always shout when you go out?
‘Obviously, if the music is on, you have to shout over the music, but even when there is no music we seem to shout. You have to vocalise everything.’
The songwriter was branded ‘selfish’ and was fined £10,000 by police for holding her bash at the west London restaurant in November.
The party came amid another rule break as she had previously flown by private jet to Cairo on November 21 to perform at the five-star W Hotel.
Rita returned the next day and under government quarantine rules should have self-isolated for 14 days.
Instead, she threw a soiree on November 28 at the exclusive eatery in the capital.
Rule breaker: Rita has vowed to ditch her partying lifestyle following her lockdown-flouting scandals in the UK late last year