Brie-lliant idea! RITZ crackers’ TikTok reveals scalloped edges of savoury snack are designed for CUTTING cheese as mind-blown fans say they’re ‘speechless’
- RITZ Cracker claimed scalloped edges are designed to cut pieces of cheese
- Brand added that many people think the design is just for ‘pretty aesthetics’
- Many people were mindblown by hack and joked their ‘life had been a lie’
RITZ Crackers are renowned for their scalloped edges, but few people know their design has a very practical hidden purpose.
In a TikTok video posted over the weekend, the brand’s account claimed the scalloped edges of the cracker are designed to actually cut pieces of cheese.
As the short clip zoomed in to the savoury treat to offer a close-up, the brand explained: ‘What people think the edges on RITZ Crackers are for: wow, so pretty, aesthetic, beautiful scallops.
‘What they’re actually for…’
Then, a woman could be seen demonstrating how the edges of the cracker can be used to cut slices of cheese into smaller pieces so they can fit on top of the cracker.
In a TikTok video posted over the weekend, the brand’s account claimed the scalloped edges (pictured) of the cracker are designed to actually cut pieces of cheese
The short clip demonstrated how the edges of the cracker could be used to cut a slice of cheese into smaller pieces so they they fit on top of the cracker.
She can be seen rolling the edges of the cracker along, making several cuts in the cheese slice.
She then separates it and places it between her crackers, before tucking into her lunch-time snack.
And it wasn’t long before mind-blown social media users took to the comments section to express their shock at the revelation.
One wrote: ‘My life is a life,’ while a second joked they had been left ‘speechless.’
The woman can be seen rolling the edges of the cracker along, making several cuts in the cheese slice (pictured)
Taking to the comments section, one person said they were ‘speechless,’ while another added: ‘My life is a lie’ (pictured)
A third commented: ‘RITZ you are making me question my entire existence,’ while a fourth added: ‘I refuse to believe I went an entire 24 years of my life without knowing this.’
However, not everybody was impressed with the hack, with some eagle-eyed viewers noting that the woman used her hands to pull apart the cheese after it had been supposedly cut with the RITZ cracker.
‘You didn’t even end up cutting the cheese you just ripped it like anyone could anyway,’ commented one, while a second penned: ‘No way is this real. They crumble in my hands if I even look at them.’
‘You still just ended up ripping it,’ pointed out another, while a further questioned: ‘Can’t I just rip the cheese?’
Taking to the comments section, one person penned: ‘You didn’t even end up cutting the cheese you just ripped it like anyone could anyway’ (pictured)