News, Culture & Society

Riverdale actress Madelaine Petsch is named as the first celebrity spokesperson for Bamboo Underwear

Madelaine Petsch has landed a new high-profile gig.

The Riverdale actress is now the first celebrity ambassador for Bamboo Underwear, it was announced on Wednesday morning. As the official face of the brand, the Sightless actress will appear in campaigns throughout the year. 

‘I’ve been a fan of Bamboo for a long time so I’m very excited to be working with them now!’ says Madelaine. 

Bombshell babe: Madelaine Petsch has landed a new high-profile gig. The Riverdale actress is now the first celebrity ambassador for Bamboo Underwear, it was announced on Wednesday morning

Mad for plaid: 'I've been a fan of Bamboo for a long time so I'm very excited to be working with them now!' says Madelaine

Mad for plaid: ‘I’ve been a fan of Bamboo for a long time so I’m very excited to be working with them now!’ says Madelaine

A press release was shared by the brand. 

‘Bamboo’s mission is to bring the most comfortable underwear to the world, made using the highest quality viscose from bamboo, fabric that is breathable, moisture-wicking, and thermo-regulating,’ a press release stated.

‘Bamboo offers an assortment of underwear and apparel. Bamboo Underwear fabric is known for being four-times softer than cotton which, just like bamboo sheets, gets softer over time.

Front and center: As the official face of the brand, the Sightless actress will appear in campaigns throughout the year

Front and center: As the official face of the brand, the Sightless actress will appear in campaigns throughout the year

‘Madelaine Petsch is an incredibly talented actress and we are thrilled to have her as the face of Bamboo Underwear,’ says Mathieu Landry-Girouard, Bamboo Underwear Co-Founder. 

‘Madelaine really embodies the confidence and strength that our product helps people to feel, and we are excited to share all that this new collaboration will bring.’

To kick-off the partnership, Bamboo Underwear will offer a Black Friday Sale starting from November 21 offering up to 75% off storewide, freebies, and many exclusive offers.

Green gal: A press release was shared by the brand. 'Bamboo's mission is to bring the most comfortable underwear to the world, made using the highest quality viscose from bamboo, fabric that is breathable, moisture-wicking, and thermo-regulating,' a press release stated

Green gal: A press release was shared by the brand. ‘Bamboo’s mission is to bring the most comfortable underwear to the world, made using the highest quality viscose from bamboo, fabric that is breathable, moisture-wicking, and thermo-regulating,’ a press release stated

The bestselling, everyday essential pieces are available at bamboounderwear.com and range from $21 – $66 in sizes XS-XXL. 

The brand also proudly provides carbon neutral shipping and 100% recycled shipment bags, which are compostable, biodegradable and reusable.

Bamboo Underwear is an underwear company that focuses on making the world’s most comfortable underwear. 

From women’s bralettes to men boxers, the company uses premium viscose from bamboo to make sure wearers are comfortable all day long. Since its launch in 2018, the brand has seen rapid growth in North America.

Petsch is to star in a remake of The Strangers.

The actress has joined the cast of the Lionsgate film, a reboot of the 2008 horror movie.

Now in maroon: 'Bamboo offers an assortment of underwear and apparel. Bamboo Underwear fabric is known for being four-times softer than cotton which, just like bamboo sheets, gets softer over time'

Now in maroon: ‘Bamboo offers an assortment of underwear and apparel. Bamboo Underwear fabric is known for being four-times softer than cotton which, just like bamboo sheets, gets softer over time’

Petsch shared an article confirming the news on Instagram, and wrote in the caption: ‘me x 3 [knife, axe and blood emojis]’

According to Deadline, Froy Gutierrez and Gabriel Basso have also signed up for the motion picture, which has started production in Slovakia.

The movie will be the first in a trilogy, and Renny Harlin will direct all three.

Harlin said: ‘My mother instilled the love of movies in me through the world of Hitchcock and other masters of suspense and horror.

‘My breakthrough to Hollywood happened with the success of A Nightmare on Elm Street 4. It is only fitting that I get to return to my favourite genre with the incredibly well written trilogy of The Strangers. The characters and the storyline are all grounded in reality and offer me an endless tapestry of haunting visuals in bringing these movies alive.’

Pink passion: Petsch attended the Valentino Womenswear Spring/Summer 2023 show as part of Paris Fashion Week in October in Paris

Pink passion: Petsch attended the Valentino Womenswear Spring/Summer 2023 show as part of Paris Fashion Week in October in Paris

The film will tell the story of Petsch’s character, whose car breaks down in Venus, Oregon, while travelling cross-country with her boyfriend, who will be portrayed by Gutierrez.

Following the breakdown, the couple spend the night in a secluded rental home, but they are terrorised by three masked strangers. Alan R. Cohen and Alan Freedland have penned the first of the hat-trick of films.

Courtney Solomon, Mark Canton, Christopher Milburn, Gary Raskin, Charlie Dombeck, and Alastair Birlingham will produce the movie.

Solomon said: ‘When setting out to remake ‘The Strangers’, we felt there was a bigger story to be told, which could be as powerful, chilling, and terrifying as the original and could really expand that world.

‘Shooting this story as a trilogy allows us to create a hyperreal and terrifying character study.

‘We’re fortunate to be joining forces with Madelaine Petsch, an amazing talent whose character is the driving force of this story.’

***
Read more at DailyMail.co.uk