Rob Lowe reveals the ‘Brat Pack’ label was ‘designed to belittle us’ though fans thought it ‘sounds cool’ even though the moniker hurt their careers

Rob Lowe is looking back on his days as a member of the group known as the Brat Pack, a moniker which was coined nearly 40 years ago.

A New York Magazine article by David Blum published on June 10, 1985 was entitled Hollywood’s Brat Pack, a spin on the Rat Pack of the 1960s.

The article followed members of the group such as Lowe, 60, Emilio Estevez, Demi Moore, Andrew McCarthy, Judd Nelson, Molly Ringwald and Ally Sheedy on a night out partying in New York City.

Nearly four decades later, Lowe is opening up about the moniker and the article itself, which he said was, ‘horrible.’

‘It was a hit piece, there’s no doubt about it. It was designed to belittle us, make us look small, with that journalistic trick of plausible deniability,’ Lowe said. 

Rob Lowe is looking back on his days as a member of the group known as the Brat Pack, a moniker which was coined nearly 40 years ago

A New York Magazine article by David Blum published on June 10, 1985 was entitled Hollywood's Brat Pack, a spin on the Rat Pack of the 1960s

A New York Magazine article by David Blum published on June 10, 1985 was entitled Hollywood’s Brat Pack, a spin on the Rat Pack of the 1960s

Lowe was just 21 at the time, having worked as an actor since he was 15, making his feature film debut at 19 in 1983’s The Outsiders.

Two years later – and just two weeks after the Brat Pack article published – Lowe skyrocketed to fame with St. Elmo’s Fire.

The article characterized the group as a, ‘roving band of famous young stars on the prowl for parties, women and a good time,’ though Lowe admitted he got off easy.

‘I actually came out okay in it. It was the one night I went home early. What a rarity. So somebody was looking out for me,’ Lowe said.

Still, he admitted the aftermath of the article, ‘was no fun,’ adding it, ‘probably didn’t help our credibility … in the industry.’

Lowe also said, ‘the public — at the end of the day, that’s all that matters — never got that memo. They’re like, “That sounds cool.”‘

Lowe added, ‘I think I realized that probably quicker than the rest of the [group of actors], that it was a good thing.’

‘The Brat Pack is having a moment. … Andrew McCarthy’s documentary [BRATS] has a lot to do with it, and it couldn’t make me happier,’ the actor said.

Lowe was just 21 at the time, having worked as an actor since he was 15, making his feature film debut at 19 in 1983's The Outsiders

Lowe was just 21 at the time, having worked as an actor since he was 15, making his feature film debut at 19 in 1983’s The Outsiders

'I actually came out okay in it. It was the one night I went home early. What a rarity. So somebody was looking out for me,' Lowe said

‘I actually came out okay in it. It was the one night I went home early. What a rarity. So somebody was looking out for me,’ Lowe said

The article characterized the group as a, 'roving band of famous young stars on the prowl for parties, women and a good time,' though Lowe admitted he got off easy

The article characterized the group as a, ‘roving band of famous young stars on the prowl for parties, women and a good time,’ though Lowe admitted he got off easy

Lowe currently stars in Unstable, the Apple TV Plus he co-created with his son John Owen Lowe

Lowe currently stars in Unstable, the Apple TV Plus he co-created with his son John Owen Lowe

‘It was a seminal point for me becoming comfortable in the space I occupied as an actor, for lack of a better term, and the beginning of a real rocket-ship ride,’ he said.

Lowe has since made peace with the moniker and that time of his career, opening up in McCarthy’s Brats documentary. 

‘We were so lucky to be in the right place at the right time, as the movie business was beginning a transition to where it landed and still exists, which is movies made almost exclusively for 18-to-20-year-olds,’ Lowe told McCarthy.

Lowe currently stars in Unstable, the Apple TV Plus he co-created with his son John Owen Lowe. 

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