Rolls-Royce sees first quarter sales rise to highest on record

Rolls-Royce Motor Cars sees sales rise to the highest in its 116-year history as well-heeled buyers snap up the luxury vehicles despite the pandemic

  • Luxury car group Rolls-Royce Motor Cars delivered 1,380 cars in the first quarter
  • China market particularly strong and orders for bespoke cars also on the up  

Rolls-Royce Motor Cars delivered its highest ever first quarter sales figures in its 116-year history this year.

Showing that a pandemic is no detraction for well-heeled motorists after their next Rolls, the luxury car maker delivered 1,380 cars to customers in the first quarter.

This is 62 per cent more than over the same period a year ago, and even beats the group’s previous first quarter sales record set in 2019.  

‘We’ve responded to recent challenges with our customary boldness’, Rolls-Royce Motor Cars boss Torsten Müller-Ötvös said

Rolls, which sells its motors all over the world, said demand for its models had been ‘extremely buoyant’, with the Ghost model launched last year a buyer favourite.

The super-luxury SUV Cullinan has also proved a hit with customers, and the company said its order books for all models stretched ‘well into’ the latter half of the year. 

Rolls said its order book for bespoke cars had also reached ‘record’ levels in the quarter, with an ever growing number of wealthy customers wanting a personalised car to use or be driven around in.

Bespoke motors delivered this year include the ‘Koa Phantom’ and ‘Iridescent Opulence Phantom. All 20 of the Phantom Tempus Collection cars have been allocated to customers worldwide, Rolls added.

Across all its operations, the group said sales had been notably strong in China, the US and Asia Pacific.

Strong: Rolls-Royce said its order book stretched well into the second half of this year

Strong: Rolls-Royce said its order book stretched well into the second half of this year

The group’s chief executive, Torsten Müller-Ötvös, said: ‘Rolls-Royce Motor Cars made a strong start to 2021, reflected today in our first quarter sales figures, which are the highest in our 116-year history. 

‘With robust order books across our product range, particularly for the new Ghost and Cullinan, sales growing in key markets and Bespoke commissions running at record levels, our business is in excellent shape. 

‘We have every reason to be optimistic for the remainder of 2021.’

He added: ‘We’ve responded to recent challenges with our customary boldness, imagination and inventiveness, underpinned by meticulous planning and a relentless focus on our customers’ needs and requirements.’ 

Earlier this week, fresh figures from the Society of Motor Manufacturers and Traders showed new car registrations grew for the first time since August last month, but remain down when looking back at the 10-year average for the month.  

Around 8,300 new car registrations a day are needed for a return to average pre-pandemic levels by the end of the year, the SMMT added.