- Roma announce Qatar Airways as club’s shirt sponsor for the next three years
- The Italian side agreed the multi-year partnership with the airline on Monday
- The deal is rumoured to be worth £35m, one of the biggest signed by a club
- Roma will wear their white away kit with the new logo against Liverpool
Roma have agreed a multi-year partnership with Qatar Airways which will make the airline the team’s official shirt sponsor until 2021, the Italian Serie A club said on Monday.
Roma, who face Liverpool in the Champions League semi-final first leg on Tuesday, did not provide financial details but is rumoured to be worth €40million (£35million) according to one source close to the matter said.
If true, the deal will be the largest signed by the club and one of the biggest ever agreed by an Italian side.
Roma have announced Qatar Airways as the club’s shirt sponsor for the next three years
‘We are delighted to announce this historic partnership between AS Roma and Qatar Airways, two great brands with global ambitions,’ Roma president Jim Pallotta said in a statement.
‘With a new stadium due to begin construction late this year and the team in the Champions League semi-final for the first time for 34 years, it’s an exciting time to be a Roma fan.’
Qatar Airways Group Chief Executive Officer, His Excellency Mr. Akbar Al Baker, said: ‘We are very pleased to announce this new partnership, which will see Qatar Airways become the official shirt sponsor of AS Roma through the 2020-21 season.
The Italian side will sport the new logos on their shirts against Liverpool on Tuesday evening
‘AS Roma is one of the most successful and well-known football clubs in the world, and our shared passion to strive for excellence and innovation make this a natural partnership.
‘As an airline, we understand the power of sport in bringing people together, and our new partnership with AS Roma further underscores this belief. We look forward to working together and celebrating with AS Roma fans all over the globe.’
Qatar Airways will be the seventh shirt sponsor in Roma’s 90-year history.
Launched in 1997, Qatar Airways bought a 49 percent stake in Italian carrier Meridiana last September and merged the company with Air Italy this year.
Advertisement