Roxy Jacenko has confirmed her return to publicity and Sydney, just two years after stepping down as director of Sweaty Betty and a shock move to Singapore with her family.
‘I am returning to Sweaty Betty PR and reopening the doors for selected clients,’ Roxy told Daily Mail Australia.
‘Learning to be able to step back and enjoy life beyond just work has been rewarding BUT also awfully boring!’ Roxy told Daily Mail Australia.
‘I wasn’t cut out for the housewife life!’
On Tuesday afternoon, the 44-year-old ‘PR Queen’ shared the news to her Instagram followers with a not-so-cryptic hint as to what she’s doing next.
The photo shows Roxy’s hand on the driving wheel of her car with her WhatsApp messages visible on her open laptop.
‘November 2022 I decided I quit PR. Must have been a mid life crisis …. lol today I’m back and ohhhhh it’s like the old days…. ✔️✔️✔️✔️✔️’ she captioned the post.
Roxy Jacenko has confirmed her return to publicity and Sydney, just two years after stepping down as director of Sweaty Betty
Roxy set off to Singapore with her family in 2023, resolute she was never going to return to Sydney.
‘I don’t have any plans to come back. I’m sorry to say,’ she told Daily Mail Australia earlier this year.
‘I love Australia. Don’t get me wrong. It’s so nice to look out at the ocean and have that opportunity. But I love being so close to all different places.’
‘Since being in Singapore, I’ve travelled to Thailand, to Vietnam and to India. We’re so far away from everything in Australia. All of a sudden my life has become a lot more colourful. I can explore and do different stuff.’
In April, the PR maven announced her latest business venture is selling a range of ‘LipMount’ iPhone cases.
The trendy mobile cases have a space on the back to securely store your favourite lip gloss.
On Tuesday afternoon, the 44-year-old ‘PR Queen’ shared the news to her Instagram followers with a not-so-cryptic hint as to what she’s doing next
The former Sweaty Betty owner’s new product by brand 270x is being sold at the phone accessory retailer Fone King online for $24.99.
‘I wanted to do something that wasn’t so Roxy and to create a range of fashion for your phone accessories that are interchangeable depending on your need,’ she explained to news.com.au.
‘I have always been that person, see it, do it! I love watching trends and have had so much success,’ she added.
The lip gloss phone case trend picked up steam this year when It Girl Hailey Bieber began advertising iPhone cases that carried her beauty brand with mirror selfies.
Roxy said she was inspired to create the product after noticing Hailey Bieber’s success and that the Rhode cases weren’t available in Australia.
‘It was a neat thing to create for a girl on the go and at a price point that doesn’t break the bank,’ she told the publication.
Roxy set off to Singapore with her family in 2023, resolute she was never going to return to Sydney. Pictured with husband Oliver Curtis
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