Established by Roxy Jacenko in 2004, Sweaty Betty PR has become a powerhouse in the media world.
But on Friday, Roxy gave outsiders a rare insight into the brand’s board room at the firm’s Paddington headquarters in Sydney.
The 37-year-old took to Instagram to show off the lavish interior of the company’s sizeable boardroom where the firm’s employees were ‘working’.
Fridays at the office? Roxy Jacenko showed what REALLY goes on behind closed doors in the Sweaty Betty PR boardroom on Friday
‘Discussing world politics,’ she sarcastically captioned the image.
Roxy pushed the large white door handle into the boardroom where four of the firm’s publicists were making themselves at home with their feet kicked up on top of the room’s marble tabletop.
The group were not discussing politics as Roxy had jokingly described, but were instead enjoying some time out from work as Friday afternoon drew closer.
The PR maven had previously shared a quick video of her office, flaunting a mini salon and a giant round mirror before turning to film a small lobby and reception that was located outside her office doors.
‘Discussing world politics’: Not participating in the former at all, the 37-year-old filmed her employees taking some time out from work as Friday afternoon drew closer for the PR firm
‘In my office’: Roxy showed off the lavish interior of her office, complete with a mini salon and a giant round mirror
Roxy is no stranger to a lavish lifestyle, having made her fortune when she was younger and capitalising on her now multi-million dollar media empire.
And when money’s not an issue, it’s easy to laugh about misfortunes from avoidable mistakes – like getting a parking ticket.
Earlier on Friday, she was greeted with yet another one.
Taking to Instagram, Roxy didn’t seem at all fazed by the fine, which will set her back $257, according to NSW Roads and Maritime.
Successful! Roxy made her fortune when she was younger, and turned her brand into a multi-million dollar media empire
‘And here’s me thinking the no stopping sign was merely a suggestion’: PR maven Roxy Jacenko cops yet ANOTHER $257 parking ticket and just laughs it off
‘And here’s me thinking the no stopping sign was merely a suggestion,’ captioned Roxy with a cheeky tongue out emoji.
With the red stopping sign seen in the reflection of her windscreen, the ticket was attached to her wipers.
‘And here’s me thinking the no stopping sign was merely a suggestion,’ captioned Roxy with a cheeky tongue out emoji.