PR queen Roxy Jacenko has revealed her top tips for creating a successful business, and what it takes to become a major industry force.
As one of Australia’s leading businesswoman, the mother-of two not only heads up public relations firm Sweaty Betty, she also runs Ministry of Talent, and a hair accessories company, Pixie Bows.
The 37-year-old Sydney entrepreneur blazes a trail in the hectic and overcrowded world of PR.
Speaking to Husskie, she reveals what it takes to get to the top and why it’s absolutely essential to give back.
Roxy Jacenko said it’s important to ‘push the boundaries and not stick with the norm’
The 37-year-old credits her drive and determination comes from having ‘200 per cent dedication and energy’
As well as her business empire, Roxy – also a three-time published author – believes success is built on being willing to think outside the square and having the courage to back your ideas.
‘There is of course great risk when you attempt to break the boundaries but with that comes great success,’ she said.
Although Roxy confesses to ‘dismal school results’, and wanting to prove to her parents she ‘could make something of herself’ – her drive and commitment can’t be questioned.
As a leader in a highly competitive world of PR, Roxy credited her laser-like focus giving her ability to stay the course, adding: ‘If you do something do it with 200 per cent dedication and energy’.
Roxy keeps and eye on the competition but makes sure she takes a broader view
While keeping an eye on the competition is part of any business strategy, the multi-talented mogul advises it can be better to take a broader view.
‘I never look sideways at what others are doing – I look beyond. And by that, I mean globally. I don’t want to replicate, I want to create’, she said.
Although keeping business finances in order can be complicated, the PR powerhouse recommends taking complete ownership – and to surround yourself with strong support.
‘Have a strong accounts team in place and understand the back end of the business – without this the business can fail as soon as it starts.’
The mother-of-two – Hunter, 2, (middle) Pixie, 5, (right) – shared the ‘juggle’ is real
Juggling the demands of her three business as well as raising her two young children Pixie, five and Hunter, two, admitted the busy mum doesn’t come without its challenges.
Speaking previously to the Sydney Morning Herald Roxy revealed her greatest challenge is juggling family and work to make sure both are successful.
‘The juggle and making sure I don’t have guilt, if I have to leave the house at 7.30 and I may not be able to see the kids before they wake up I would say that’s the worst part.
‘But at the same time I know that by going to work I am also earning money so I can give them the best possible upbringing that I can by doing so.’
Roxy plans on sharing her knowledge with others through a series of business workshops
As part of her belief in educating others, Roxy is set to lead a series of business workshops as an ambassador for ENJO.
She told Husskie she wants share her knowledge with other women, especially mothers, to give them the tools they need to
‘It’s really vital that I juggle work, the kids and family time effectively, and it’s important to me that other women know they can too.’