Roxy Jacenko sells her XRJCelebrations candle business after stepping down from Sweaty Betty

Roxy Jacenko reveals she’s sold her XRJCelebrations candle business just months after stepping down as director of her Sweaty Betty PR firm

Roxy Jacenko sensationally stepped down as director of Sweaty Betty in November, the PR company she founded 18 years ago. 

Now the 42-year-old socialite has sold off her lucrative candle business XRJCelebrations which has been seen in The Iconic and Myer. 

Posting the incredible news to Instagram on Friday, Jacenko shared a photo of herself signing the business over to the ‘wonderful new owner’. 

‘And the deal is done. XRJCelebrations, which I created at the beginning of the pandemic, has been sold to a wonderful new owner who will carry it on and take the business to the next level,’ she wrote in the caption.

‘What an amazing experience it’s been.’

Roxy Jacenko, 42, (pictured) has sold off her lucrative candle business XRJCelebrations which has been seen in The Iconic and Myer

Jacenko appears to be setting herself up for retirement in the coming years as the sale comes after she stepped down as director of Sweaty Betty last year.  

She took to Instagram to share the news in November alongside a photo of her at 24, when she started the business.

‘Eighteen years ago this was me. A hungry 24-year-old desperate to succeed (at something, actually anything),’ she began.

Posting the incredible news to Instagram on Friday, Jacenko shared a photo of herself signing the business over to the 'wonderful new owner'

Posting the incredible news to Instagram on Friday, Jacenko shared a photo of herself signing the business over to the ‘wonderful new owner’

She continued: ‘No university degree and a half-finished TAFE course, four months’ PR experience and a small office with a fax machine and cordless phone. 

‘Fast forward to today and I have weathered storms one could only assume you would see on a miniseries and heck, I think I’ve done it with gusto – but now it’s time for me to hang my PR shoes up (and no they were never stilettos they were trainers – why? Cause you can’t run in them) and say goodbye to my working life as I know it.

‘I’ve lived and breathed Sweaty Betty (in sickness and in health, quite literally) but now it’s time to live, continue to build my own brands whilst managing my incredible talent within Ministry of Talent – which I just adore.’

The Ministry Of Talent covers social media influencers across fashion, beauty, fitness and more and creates partnerships between bloggers and brands. 

Jacenko appears to be setting herself up for retirement in the coming years as the sale comes after she stepped down as director of Sweaty Betty last year

Jacenko appears to be setting herself up for retirement in the coming years as the sale comes after she stepped down as director of Sweaty Betty last year 

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