She’s highly respected as one of Australia’s savviest businesswomen.
And Roxy Jacenko has outdone herself in a new campaign for Sparkling White Smile, a mobile teeth whitening service for which she has just been named ambassador.
The 37-year-old, who is known for her expensive taste, wears a jaw-dropping $2.1 million worth of diamonds, totalling 101 sparkly carats in the dazzling photo shoot.
Material girl: Roxy Jacenko has outdone herself in a new campaign for Sparkling White Smile, a mobile teeth whitening service for which she has just been named ambassador
With glowing skin thanks to her namesake line with Skinny Tan, the striking blonde showed off the blinding jewels that adorned her neck and wrist.
According to the company’s official press release, the new spokesperson for Sparkling White Smile ‘has a treatment once every three months’ for maintenance.
The mother-of-two posed for a number of topless shots in the campaign, then donned a loose white shirt to accentuate her bronzed complexion.
Bling: With glowing skin thanks to her namesake line with Skinny Tan, the striking blonde showed off the blinding jewels that adorned her neck and wrist
Roxy’s ambassadorship with Sparkling White Smile and Skinny Tan comes on the heels of partnerships with ENJO, TONI&GUY, Birkenhead Point and Stan Australia.
Rising to fame as a hard-working publicist with her Sweaty Betty PR company, she has now become a high-profile celebrity in her own right.
She recently revealed in part two of her YouTube series ‘The REAL Roxy’ no amount of money would ultimately tempt her to become a ‘sell out’ of her personal brand.
A-list: Rising to fame as a hard-working publicist with her Sweaty Betty PR company, she has now become a high-profile celebrity in her own right
‘There has been so many opportunities for ambassadorial roles and one thing I’ve maintained is I’m only an ambassador for brands I would use,’ she acknowledged.
Aside from being a representative for several Australian brands, Roxy is also known for posting sponsored content on social media and tagging clients in her posts.
‘Yes, there’s a financial element to it. But, at the same time, I want to be spruiking something that I actually like or use, otherwise it’s a bit of a sell-out,’ she continued.
‘There’s been so many opportunities of ambassadorial roles and one thing I’ve maintained is I’m only an ambassador for brands I would use,’ she said in her new YouTube series