Model Kelly Brook led the style stakes as she joined thousands of racegoers arriving for the first day of Royal Ascot on Tuesday.
The five-day spectacle – the jewel in the crown of the racing season – kicked off this morning in a burst of pastel-coloured summer frocks and flamboyant hats.
Despite increased security measures at the gates, revellers appeared in excellent spirits as they descended on the Berkshire course in their dozens. More than 300,000 people are expected to attend this week.
Football fan: Kelly Brook donned an England World Cup hat as she arrived for the start of the five-day racing spectacle
Floral fantasies: An enormous bloom was the perfect finishing touch to this look. Making a statement in hot pink, right
Strike a pose! The model beamed as she showcased her red and white hat, which she wore with an off-the-shoulder dress
Summer shades: Matching accessories made this coral dress pop, left. Tartan added an edgy touch to this look, right
Fabulous in feathers: More is more when it comes to this outrageous creation, paired perfectly with sparkly sunglasses
Let the fun begin! Black and white proves a classic choice, left, while this woman carefully matched her hat and dress, right
Bold and beautiful: A teal satin frock and over-the-top hat made sure this woman stood out from the crowd at Ascot
TV queen: Presenter Kate Garraway, pictured, looked effortlessly stylish in a blush pink and white jumpsuit by Phase Eight
Rainbow dream: Multi-coloured prints and retro hairstyles gave this group of women a playful 1940s feel
Flight of fancy: Feathers might be a difficult texture to work with, but model Larna Holloway showed how it can be done
Girls’ day out! A group of glamorous women stole the show in elegant summer dresses and chic skirt and blouse combos
Familiar face: Horse racing pundit John McCririck donned a vibrant waistcoat as he arrived at Ascot with his wife Jenny
Extra checks: Sniffer dogs were used at the entrance to the racecourse as security measures were stepped up for the event
Gorgeous in green: TV journalist Charlotte Hawkins opted for a classic mid-length cut and strap heels for the occasion
Floral print, modest hemlines and eye-catching hats were the order of the day for many, while a more relaxed dress code for the Windsor enclosure means strapless dresses were on show for the first time.
However eagle-eyed organisers were on the look out for men daring to step in without socks – an increasingly popular trend that has been banned from this year’s event.
Civilised affair: Well-heeled racegoers sat down at picnic tables with bottles of bubbly as they settled in for a day of fun
Raising the stakes: Camila Smaha’s towering feathered hat is easily seen in the crowd, left. Right, playful in pink and red
Here come the girls! The five-day racing spectacle gives racegoers the chance to show off some of their best looks
Polished presenters: Kate Garraway, left, and Charlotte Hawkins, right, were among the stars at day one of Royal Ascot
Delicate design: This complicated floral hat is made up of tiny white blooms interspersed with leaves on rings of twigs
Flower power! Flowers featured on dozens of different hats, either as added details, left, or as the entire look, right
Finishing touches: Cassandra Hudson straightens Henry Wisebecker’s tie as they make their way into the racecourse
Pink petals: Hats, left, dresses and shoes, right, were all adorned with flowers as women got into the spirit of summer
Day out: Groups of friends dressed to the nines as they arrived for the start of the action at the Berkshire racecourse
Classic combinations: White and red, left, and white and black, right, gave these women sleek looks for the five-day event
Daring to bare: A relaxed dress code in the Windsor Enclosure means women can wear off-the-shoulder styles, pictured
Pink perfection: Whether it was the palest shade, left, or floral touches, right, pink was a popular colour choice
Splash of colour: Retro girlband The Tootsie Rollers co-ordinated in bright primary colours and rainbow metallics
Racegoers faced breathalyser tests and a team of sniffer dogs at the gates as organisers seek to clamp down on anti-social behaviour.
There will also be a crackdown on beer sales and an increased stewarding presence.
An ugly brawl broke out at a Saturday race meeting at the track in May, putting a spotlight on the increasing use of recreational drugs and excessive drinking at racecourses.
Sniffer dogs were also seen at work in the parade ring before the action got underway.
Bright and beautiful: Whether it was patterns, left, neutrals, centre, or pop colours, right, women dressed to impress
Making an entrance: Co-ordinated couples (left) posed for selfies (right) as they made their way into the grounds
Glamorous: Floral print, modest hemlines and eye-catching hats were the order of the day for many
Dapper gentlemen: Smartly dressed racegoers arrive for day one of Royal Ascot at the Berkshire racecourse on Tuesday
Ready for the action: Glamorous racegoers descended on Ascot train station in their dozens on Tuesday morning
Heightened security: Police patrolled the gates as revellers arrived for the first day of the action at the Berkshire racecourse
Bag search: Even the smallest of handbags was examined by security staff as revellers made their way inside
Extra checks: Organisers have stepped up security at Ascot following a fight at a meet at the course last month
Taking a closer look: One man dressed in a morning suit looks down at the sniffer dog as he checks out the arrivals
Stringent: Sniffer dogs were present at the entrance to the racecourse and will also be positioned outside of the bathrooms
Security checks: Police and dog handlers find a minute to chat during their patrols of the Berkshire racecourse on Tuesday
Stricter security measures have been introduced as organisers seek to clamp down on anti-social behaviouR