Samantha Armytage has joked the IKEA founder who recently passed away should be buried in a ‘flat-packed furniture box’.
Billionaire businessman Ingvar Kamprad passed away aged 91 at his home in Sweden on Saturday.
The Sunrise host quipped on Monday morning the international chain’s inventor should have the same final resting place as the packaging his budget furniture is purchased in.
‘Will the bloke who founded IKEA be buried in a flat-packed furniture box?’ she said to shocked laughs from the other hosts.
‘Will the bloke who founded IKEA be buried in a flat-packed furniture box?’ Sam Armytage quipped to shocked laughs from the other hosts
Billionaire businessman Ingvar Kamprad passed away aged 91 at his home in Sweden on Saturday
The jokes didn’t stop there however, as sports presenter Mark Beretta added: ‘and can they find the Allen key?’
Armytage’s co-host Natalie Barr and fill-in Monique Wright nervously smiled as she continued with the foot-in-mouth segment, labelling his death ‘a lovely story’.
‘Oh dear, well that’s a lovely story. Well, 91, so good innings,’ Armytage said as Barr looked puzzled.
‘It’s not such a lovely story,’ Wright replied.
Armytage’s co-host Natalie Barr and fill-in Monique Wright nervously smiled as she continued with the foot-in-mouth segment, labelling his death ‘a lovely story’
‘Oh dear, well that’s a lovely story. Well, 91, so good innings,’ Armytage said as Barr looked puzzled. ‘It’s not such a lovely story,’ Wright replied
Kamprad started IKEA in 1943 when he was just 17-years-old, and built it into an empire that earns tens of billions annually and is visited by over a billion customers per year.
IKEA CEO and President Torbjörn Lööf confirmed the passing of his mentor on Sunday, saying he was surrounded by friends and family.
‘We are deeply saddened by Ingvar’s passing. We will remember his dedication and commitment to always side with the many people. To never give up, always try to become better and lead by example’, he said.