His company 28 By Sam Wood has recently been accused of copying a recipe from another fitness program.
But Sam Wood does not appear to be dwelling on the controversy.
Taking to Instagram on Tuesday, the 2015 Bachelor star instead promoted a recent home visit from the Today show.
Scroll down to video
Moving on! The Bachelor’s Sam Wood promoted a family appearance on the Today show on Tuesday after he was accused of ‘copying a recipe from a rival fitness program’
Making no reference to the negative headlines, the caption read: ‘TODAY popped in to our house to visit (us) this morning. Little Willow soooo cute.’
On Tuesday, Sam and his fiancée Snezana invited Channel Nine cameras into their home for an interview about their domestic life.
In the interview, there was no mention of claims made by the Sunday Telegraph that 28 By Sam Wood had been accused of copying a recipe from Steph Claire Smith and Laura Henshaw’s program Keep It Cleaner.
The Sunday Telegraph obtained emails from 28 By Sam Wood that revealed it has published similar recipes to those created by Steph Claire Smith and Laura Henshaw’s for Keep It Cleaner
The newspaper obtained emails from 28 By Sam Wood that revealed it has published similar recipes to those created for the Keep It Cleaner program.
In leaked emails, one of Sam’s staff members allegedly described how she ‘went in and downloaded all their good recipes’.
A shocked Steph Claire Smith said she felt betrayed by Sam, someone she considered a close friend.
Clarification: Sam admitted he and his staff seek ideas from other high-profile fitness professionals such as Michelle Bridges and Joe Wicks
She told the Sunday Telegraph: ‘We didn’t want to believe it but after seeing the imagery and method and recipes themselves, it’s blatantly obvious.
‘We have never been on his website to look at his recipes.’
28 By Sam Wood costs $49 a month for subscribers.
It has 140,000 Instagram followers and 275,395 Facebook fans compared to Keep It Cleaner’s 165,000 Instagram followers and 12,220 Facebook fans.
Entrepreneurs: Instagram fitness stars Steph Claire Smith and Laura Henshaw (pictured) are the women behind the Keep It Cleaner program
Launched in 2016, Keep It Cleaner’s online program costs $19.50 a month for subscribers.
One of the recipes on both sites is choc nut cups, which first appeared on Keep It Cleaner’s blog in 2016.
Sam claimed it was a recipe requested by many of his members.
Can you spot the difference? One of the recipes on both 28 By Sam Wood and Keep It Cleaner is choc nut cups
‘Our almond butter nut cups are part of our overall program and were created by our nutritionist and chef,’ he told the publication.
Sam admitted he and his staff seek ideas from other high-profile fitness professionals such as Michelle Bridges and Joe Wicks.
‘It’s a competitive industry so naturally we watch our competition, as they watch us,’ he said.
Daily Mail Australia has contacted Sam Wood for comment.
Body goals! Sam, who appeared on reality show The Bachelor, is a successful personal trainer and fitness entrepreneur