They’re two of the biggest rivals in the technology world.
So it’s no surprise that Samsung has jumped on the bandwagon to mock Apple over its alarm issues this week.
Apple hit the headlines after users reported that their alarms weren’t going off, causing many to miss work and school.
While Apple has reassured users that it’s fixing the problem, Samsung has taken to Instagram to poke fun at its rival.
‘Rest assured our alarms GO OFF,’ it posted on a video of a dachshund playing with a DJ mixer.
The Apple issues started earlier this week and have caused havoc for many iPhone users.
One enraged iPhone user, Alyssa Sarracco, has missed classes at school after none of the ‘five alarms’ she set went off after taking a nap.
Another unhappy Apple customer, Reid Manning, has not been woken up by her alarm for three or four days, while 24-year-old Pete Layzell only just managed to get to work on time this morning after his alarm didn’t go off.
It is not clear how widespread the issue is or whether it is related to a specific iPhone model or version of iOS software, but Apple has acknowledged the bug and is working on a fix.
Samsung UK didn’t wait around, taking to Instagram on Tuesday night to mock its rival.
It posted the video with the caption: ‘Samsung users woke up on time today,’ along with the eyes emoji.
The Apple issues started earlier this week and have caused havoc for many iPhone users. One enraged iPhone user, Alyssa Sarracco, has missed classes at school after none of the ‘five alarms’ she set went off after taking a nap
The video has garnered huge attention, with 449 likes at the time of writing.
However, not everyone seems to be on board with the joke, with one user taking the opportunity to mock Samsung in the comments.
‘Does Samsung count an alarm going off as a phone battery catching fire?’ they wrote, seemingly in reference to the Galaxy Note 7, which was recalled back in 2016 after reports of batteries catching on fire.
This isn’t the first time that Samsung has mocked Apple.
Back in 2017, Samsung released an anti-Apple advert to promote its flagship Galaxy Note 8 smartphone.
The ‘savage’ advert showed the progression of past iPhones alongside past Samsung models, mocking many of Apple’s designs.
The ad even slammed Apple’s 10th anniversary device, the iPhone X, for its lack of features such as a headphone jack.
Then, in 2018, Samsung took a not-so-subtle dig at Apple’s iPhone throttling issues in an advert titled ‘Moving On’.
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