Sarah Jessica Parker reps her brand in $485 booties and helps customer try on shoes in her SJP store

SJP Collection CEO Sarah Jessica Parker squatted down to better help a customer safely try on shoes inside her boutique in Manhattan’s Seaport District on Wednesday.

The Ohio-born 55-year-old made sure to rep her own six-year-old accessories brand by wearing the $485 ‘Minnie’ booties in ‘scintillate.’

Sarah protected herself and others from the coronavirus by wearing a $20 Masqd ‘Noir’ mask, which New York Governor Andrew Cuomo made mandatory for all public outings way back on April 15. 

As of Wednesday, there have reportedly been over 246K confirmed COVID-19 cases in New York City leading to over 23K deaths.

Manhattan officially entered Phase 3 of its reopening on July 6, and Mayor Bill de Blasio reopened in-store retail back on June 22 during Phase 2.

Parker finished off her boss lady look with a silver sparkly blazer over a black-striped long-sleeve top, and cuffed blue jeans.

The Divorce producer-star is known to make weekly visits to oversee operations at the 93 South Street store.  

Walking billboard: The Ohio-born 55-year-old made sure to rep her own six-year-old accessories brand by wearing the $485 ‘Minnie’ booties in ‘scintillate’

Mandatory in New York: Sarah protected herself and others from the coronavirus by wearing a $20 Masqd ‘Noir’ mask

Pandemic precautions: As of Wednesday, there have reportedly been over 246K confirmed COVID-19 cases in New York City leading to over 23K deaths

The new normal: Manhattan officially entered Phase 3 of its reopening on July 6, and Mayor Bill de Blasio reopened in-store retail back on June 22 during Phase 2

‘Hump day is the new Saturday,’ Sarah declared on her company’s Instagram account.

‘Our Fall #SJPCollection has landed at @seaportdistrict.nyc boutique and we’ve opened our doors with special hours. Find us here this afternoon for a few hours only. See you soon?’

Ironically, Parker’s new flagship boutique on West 54th Street in Midtown used to be Manolo Blahnik’s boutique until closing in November.

‘We were both thrilled and daunted by its history,’ the four-time Golden Globe winner told Footwear News on Tuesday.

Petite: Parker finished off her boss lady look with a silver sparkly blazer over a black-striped long-sleeve top, and cuffed blue jeans

HBIC: The Divorce producer-star is known to make weekly visits to oversee operations at the 93 South Street store

Sarah declared on her company’s Instagram account: ‘Hump day is the new Saturday. Our Fall #SJPCollection has landed at @seaportdistrict.nyc boutique!’

On top of her business: Parker then hopped into a waiting black car to escort her back to her $2.99M West Village townhouse

‘Yes, I have memories in this building, in this store. I have real, sincere memories of making those purchases, not making purchases, looking at stuff, and then its role in Sex and the City, and the way we got to be in this store.’

Sarah then hopped into a waiting black car to escort her back to her $2.99M West Village townhouse.

Parker’s street sighting came two days after her Sex and the City castmate Kim Cattrall said she had ‘no regrets’ over publicly slamming her over expressing alleged faux concern over the 2018 death of her brother Chris.

‘Everything is on Google, so I encourage you to Google it, about anything that I’ve said [about her],’ the 64-year-old Golden Globe winner told the Los Angeles Times.   

Drama: The four-time Golden Globe winner’s s street sighting came two days after her Sex and the City castmate Kim Cattrall said she had ‘no regrets’ over publicly slamming her over expressing alleged faux concern over the 2018 death of her brother Chris

The 64-year-old Golden Globe winner (L) told the LA Times: ‘Everything is on Google, so I encourage you to Google it, about anything that I’ve said [about her]. I feel that that was then, and when I look at what’s going on around me, I just don’t have any regrets’ (pictured in 2009)

‘I feel that that was then, and when I look at what’s going on around me, I just don’t have any regrets.’

The two-time Emmy-winning actress and her husband Matthew Broderick will next celebrate the 18th birthday of their son James Wilke on October 28.

Sarah and the 58-year-old two-time Tony winner are also parents of 11-year-old fraternal twin daughters Marion and Tabitha.

Due to COVID, the married couple of 23 years were forced to postpone previews for their Broadway play Plaza Suite at the Hudson Theatre until March 19.

2017 family portrait: Sarah and her husband Matthew Broderick will next celebrate the 18th birthday of their son James Wilke on October 28

Next year! Due to COVID, the married couple of 23 years were forced to postpone previews for their Broadway play Plaza Suite at the Hudson Theatre until March 19