Saweetie oozes sex appeal in a plunging mint green silk negligee as she becomes the new face of Athena Club
The Athena Club has a new star.
The the brand known for its self-care essentials, just launched their inaugural celebrity partnership with the rapper and Grammy-nominee, Saweetie.
The big reveal took place last week.
‘Introducing @AthenaClub’s newest campaign starring @Saweetie – Explore Saweetie’s favorite body and shave essentials, now live on athenaclub.com,’ it said on Instagram.
The shoot was photographed by @adrienneraquel with BTS Photography by: @ro.lexx.
Sweet: The Athena Club has a new star. The the brand known for its self-care essentials, just launched their inaugural celebrity partnership with the rapper and Grammy-nominee, Saweetie
Ready to roll: She wore a mint green silk negligee with a pink lace trim
‘Athena Club’s journey has always been driven by authenticity – from meticulously crafting products with ingredient transparency to shaping a brand narrative that deeply resonates, a press release shared.
‘It’s this commitment that fuels their enthusiasm for partnering with Saweetie, who embodies authenticity in her music, relationships, values, and spirit.’
‘Athena Club’s mission revolves around self-love, self-acceptance, and body positivity.
‘We’re committed to helping our customers feel and look their best.
‘We do that through providing effective, environmentally-friendly and high-quality self-care products,’ says Co-Founder and Co-CEO, Maria Desmarais.
‘Saweetie champions caring for your body and embracing self-love, which aligns perfectly with our values.
Hot: The big reveal took place last week. ‘Introducing @AthenaClub’s newest campaign starring @Saweetie – Explore Saweetie’s favorite body and shave essentials, now live on athenaclub.com,’ it said on Instagram
Clean look: The shoot was photographed by @adrienneraquel
Good legs: An exclusive limited-edition set, The Sweetest Essentials Set, featuring the Gentle Sugar Scrub, Creamy Body Wash, and Dewy Body Lotion, is available for $35 at athenaclub.com
‘For the brand’s very first celebrity partnership, we’re thrilled to partner with someone who is bold, strong, and unapologetically themselves.’
The campaign, beautifully captured by Adrienne Raquel and styled by Ashley Furnival.
An exclusive limited-edition set, The Sweetest Essentials Set, featuring the Gentle Sugar Scrub, Creamy Body Wash, and Dewy Body Lotion, is available for $35 at athenaclub.com.
Campaign marketing launched across digital and offline channels on August 31 and will continue throughout September.
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Read more at DailyMail.co.uk