She made the brave revelation last week that she’d undergone a secret kidney transplant earlier this summer as she continues to battle Lupus.
But it was back to business for Selena Gomez on Monday as she was unveiled as the brand new face of Puma.
Posing up a storm in a crop top and hotpants, the singer, 25, smoldered in a selection of sporty campaign images released by the brand as it celebrated their forthcoming long-term partnership.
Moving on: It was back to business for Selena Gomez on Monday as she was unveiled as the brand new face of Puma just days after revealing she’d undergone a secret kidney transplant
Sporty: Posing up a storm in a crop top and hotpants, the singer, 25, smoldered in a selection of campaign images released by the brand as it celebrated their long-term partnership
Puma, which Selena’s boyfriend The Weeknd also endorses, broke the news on their Instagram page, with the caption: ‘welcome to the fam, @selenagomez’.
Decked out in a velvety sleeveless top baring the label’s name across it’s front, Selena stared directly into the camera with a seductive gaze.
‘Officially a part of the fam @puma #pumapartner’, Selena wrote on her own Instagram page.
The star’s supportive partner The Weeknd, 27, proudly re-posted the shot and added a row of slyly-smiling emoji faces.
Proud: The star’s supportive partner The Weeknd, 27, proudly re-posted the shot and added a row of slyly-smiling emoji faces
Selena said in a statement: ‘Being part of the PUMA family is very exciting for me. PUMA has changed the game when it comes to the mash-up of athletic wear and fashion.
‘It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.’
Adam Petrick, Global Director for Brand and Marketing for PUMA, added: ‘Selena is authentic, creative, talented, and fearlessly real. She is everything that today’s female consumer is looking for in a role model.
‘In recent days, she has demonstrated just how strong she truly is. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us.
Quick: Selena had been spotted on the streets of New York City shooting the ad campaign just over a week earlier on September 9
Selena is a perfect partner for PUMA because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what PUMA is all about.
‘She will not only represent our brand, but she will help to define and enhance our women’s business.’
The Weeknd has his own Puma Parallel sneaker which Selena has proudly shown off in the past.
Puma moves quickly, as just a week ago Selena was seen taking the images for the advertising campaign on September 9 on the streets of New York City before the partnership was announced.
Social star: The most followed person on Instagram was splashed across Puma’s page as well
On September 14, Selena announced that she had undergone a kidney transplant due to her lupus-related illnesses, with her best friend Francia Raisa being the donor.
Selena’s mother Mandy Teefey took to Instagram on Sunday to reflect on her daughter’s operation, calling Raisa a ‘new daughter’ due to her kindness.
She wrote: ‘As a mother I was helpless, scared and all I could do was pray for both of them, Francia’s beautiful family.
‘Selena gained a kidney, I was able to keep my little girl, but I also gained another daughter….thank you to everyone who was there for Sel, Francia and our families.’
Momma bear: Selena’s mother Mandy Teefey posted that she felt ‘helpless’ when her daughter underwent her recent kidney transplant over the summer (pictured in March)