Every business wants to grow and thrive. With the current digital dispensation, it is crucial that you’re getting it right when it comes to digital marketing. The internet has the biggest market and a business that is yet to invest in digital marketing will obviously be losing a lot. You’ve probably heard of SEO and even included it in your digital marketing campaigns. If you’re not seeing any results, it could be time that you start reevaluating your approach. There are some SEO tips that will come in handy if you’re looking to drive organic traffic to your business and we’re going to highlight some of them.
Improve User Experience
This is the first thing you should be doing if you’d like to see quick wins with your SEO campaigns. Google’s main objective is to find the best results for their users. Google is by far the largest search engine in the world and its algorithms have evolved over the years to provide the best answers for user queries. The Atlanta SEO agency that you’re working with should be able to help with improving user experience across your website. Your content needs to be optimized in such a way that is answering all the questions that a user might be having. The site should be easily navigable. Google recommends making it possible for users to get the homepage with a single click regardless of the page.
Optimize For Voice
Voice search has been growing in popularity over the years but SEOs are yet to take full advantage of the potential that offers. According to statistics, more than 25% of adults in the United States own a smart speaker. The speaker is connected to other home devices and a lot of them will use voice to do searches on the internet. More than 72% of the people that use smart speakers say that the device is part of their daily search routine. It should be noted that there is a big disparity in how voice search and text chat operate. Voice search results tend to be longer because the clickable element is not available. Another difference is that the majority of voice searches will have local intent.
Mobile Fast Design
More than 77% of Americans own a smartphone and the majority of them will use them to access the internet. Nearly everyone is on their phone for the most part of the day. As a marketer, you’d want to take advantage of such a phenomenon. Google has realized the importance of prioritizing mobile searches. That is why mobile fast indexing is a big issue if you want to dominate the SERPs. The website should be focusing on the mobile experience as that is where the majority of the searches will be coming from.
Instead of creating content for individual keywords, you should be arranging them in clusters so that you’re coming up with a post to address them all. Google has become smarter over the years and will know the keyword intent so that users don’t have to do individual searches when the content is related. Content snippets have become the norm in the last couple of years. Let’s say you’re searching for President Obama’s age. Google knows that you’re only interested in the number and there is no reason why they’d want to bore you with unnecessary details.
Know the Target Audience
The type of content that you’ll be creating will hugely depend on the audience. You have to understand them in order to come up with tailored content to suit their needs. Just because a keyword has a high search and is relevant to your nice doesn’t mean that you should target. They could be authority sites on the first page of Google and it will be impossible to compete. When you don’t know about your audience, there is the risk of creating content that is not targeted. The first thing you’d want to do is to build buyer personas. Google Analytics can help in understanding your audience better. It will be easy to zero in on topics that the audience might find interesting.
Do Keyword Research
Doing keyword research will help in creating the right content for the audience. You’re able to know the search terms that your potential audience is using and the kind of competition that you can expect when it comes to ranking. There are countless guides on keyword research that you can explore if you’re looking to get better at the craft.