An Aussie man has invented the ultimate anti-ageing cover to protect your face from UV rays on the beach – and it’s generated $200,000 in its first two weeks on the market.
The Shader was invented by Mark Sellar to help prevent skin cancer and combat the effects of the sun, which accounts for 90 per cent of all visible skin ageing.
The ‘personal face cabana’ has been hailed as a ‘life-saver’ for summer, but at $79.95 each it doesn’t come cheap.
Shader is the latest device to protect your skin from the harsh Aussie sun. The cabana protects your face from UV rays on the beach
The product is made with reflective material to reflect UV rays and keep your skin looking young. It also has extendable 180 coverage, allowing the Shader to adjust as the sun moves
The product comes in two shades, leopard print and grey. It has a lightweight design, so it’s easy to carry to the beach or travelling.
It comes with a hidden pocket for your phone or purse, and a carry bag that can be used to store belongings or as a pillow.
The product is made with deep reflective material to combat harmful UV rays, it also has extendable 180 coverage, allowing the Shader to adjust as the sun moves.
How does sunlight cause ageing of the skin?
* Photodamage is when sunlight causes premature ageing of the skin
* It happens when skin is exposed to ultra-violet (UV) light without being protected by sun-cream
* The UV rays cause DNA changes in the bodies cells
* The damage can take years to show as it happens in the deepest layer of the skin
* Signs of photoaging begin in the teenage years and include brown spots, wrinkles, broken capillaries, pigmentation, age spots, liver spots, freckles, loss of skin tone, redness and uneven skin texture
(source: Yale Medicine)
The product comes with a carry bag, (pictured) which can also be used as a pillow for sun-bathing
‘I finally don’t have to use my sandy shirt/book/hat as a face shield and I can put my speaker in the little pocket and listen to music,’ one shopper said.
‘I’m pedantic about sun safety. I’m always wearing several layers of SPF50, a hat, glasses, and now that I have a little red head, I’m always slopping on the sunscreen on her too,’ another woman wrote.
‘This little nifty bag contains a sun Shader that is easy to pop up. You can lie under it so you can read a book without the sun in your face, or, like me, pop your little bubs under for additional sun safety. The sun Shader comes with sand-free towels and you can add your SPF, snacks and water in backpack too.’
‘You can lie under it so you can read a book without the sun in your face, or, like me, pop your little bubs under for additional sun safety,’ one woman said about the product
Melanoma: The most dangerous form of skin cancer
Melanoma is the most dangerous form of skin cancer. It happens after the DNA in skin cells is damaged (typically due to harmful UV rays) and then not repaired so it triggers mutations that can form malignant tumours.
- Sun exposure: UV and UVB rays from the sun and tanning beds are harmful to the skin
- Moles: The more moles you have, the greater the risk for getting melanoma
- Skin type: Fairer skin has a higher risk for getting melanoma
- Hair colour: Red heads are more at risk than others
- Personal history: If you’ve had melanoma once, then you are more likely to get it again
- Family history: If previous relatives have been diagnosed, then that increases your risk
This can be done by removing the entire section of the tumor or by the surgeon removing the skin layer by layer. When a surgeon removes it layer by layer, this helps them figure out exactly where the cancer stops so they don’t have to remove more skin than is necessary.
The patient can decide to use a skin graft if the surgery has left behind discoloration or an indent.
- Immunotherapy, radiation treatment or chemotherapy:
This is needed if the cancer reaches stage III or IV. That means that the cancerous cells have spread to the lymph nodes or other organs in the body.
- Use sunscreen and do not burn
- Avoid tanning outside and in beds
- Apply sunscreen 30 minutes before going outside
- Keep newborns out of the sun
- Examine your skin every month
- See your physician every year for a skin exam
Source: Skin Cancer Foundation and American Cancer Society
The product generated over $200,000 in sales in two weeks after it’s original release in 2018.
The website describes the product as ‘your own personal face cabana’ which negates the need for large beach umbrellas or makeshift shades like books.
Shader also makes sand-free towels to use at the beach. The towels cost $59.95 each or can be bought with the Shader for $129.95.
Towels can be bought in three shades, leopard, grey and beige.
The company also make sand-free towels which retail at $59.95. The Shader and sand-free towel can be used together and bought as a package for $129.95
Shader Founder, Mark Sellar, said: ‘Keeping cool in the heat and protecting our faces from the harsh Aussie sun is so important – particularly when it comes to preventing sunburn and anti-ageing,’ said Shader Founder, Mark Sellar.
‘While we often get creative to shade our faces, using books, t-shirts or beach umbrellas that can blow away, we created Shader to be the perfect beach companion.’
‘Super lightweight, Shader has been designed to make traveling to and from the beach, as well as being sun safe, a breeze.’
What are the warning signs of melanoma?
The first five letters of the alphabet are a guide to help you recognise the warning signs of melanoma.
A is for Asymmetry. Most melanomas are asymmetrical. If you draw a line through the middle of the lesion, the two halves don’t match, so it looks different from a round to oval and symmetrical common mole.
B is for Border. Melanoma borders tend to be uneven and may have scalloped or notched edges, while common moles tend to have smoother, more even borders.
C is for Colour. Multiple colours are a warning sign. While benign moles are usually a single shade of brown, a melanoma may have different shades of brown, tan or black. As it grows, the colours red, white or blue may also appear.
D is for Diameter or Dark. While it’s ideal to detect a melanoma when it is small, it’s a warning sign if a lesion is the size of a pencil eraser (about 6 mm, or ¼ inch in diameter) or larger. Some experts say it is also important to look for any lesion, no matter what size, that is darker than others. Rare, amelanotic melanomas are colourless.
E is for Evolving. Any change in size, shape, colour or elevation of a spot on your skin, or any new symptom in it, such as bleeding, itching or crusting, may be a warning sign of melanoma.
The product isn’t the only sun shader on the market, but it’s certainly the best reviewed.
Ezygears is selling a similar product for $65.72, and the product is available on Aliexpress for as little as $10.43, but neither are reviewed or mention if they are UV resistant.
One company, SunShader, has also came up with an ingenious idea for those working from home that like to get out in the sun.
They created a $79.00 sun shading attachment for a laptop that lets you see the screen clearly in the sun.
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