Shoppers are furious as Aldi CANCELS its annual snow gear sale for 2022

Shoppers have been left furious after Aldi cancelled their much-anticipated snow gear sale for the second time in three years, citing supply chain issues.

The popular German-owned retailer revealed the 2022 sale wouldn’t go ahead noting they have had to focus on keeping essential items on the shelf. 

The news, which was posted to the retail giant’s social media on Friday, left thousands of customers reeling, with many all too happy to express their anger.

The annual winter sale sees prices slashed on seasonal gear including ski jackets, pants, helmets, boots, goggles, gloves and thermals

‘You can’t buy our snow clothes to keep you warm and dry this winter, but it’s ok, you can still buy a keyboard, a party speaker, cheers Aldi,’ said an angry young woman.

While another said ‘Aldi’s constant excuses are beyond disbelief’ claiming his store has been out of toilet paper and ‘rarely have advertised special buys’.

‘What a surprise, the last two years you have advertised special items you don’t have. I don’t waste time on special buys anymore,’ said another. 

This is the second time since the beginning of the Covid pandemic that the sale, which typically attracts thousands of shoppers to each store, has been cancelled.

‘Deep disruption in our supply chains over a number of months has meant that we have needed to make difficult decisions to make sure grocery is prioritised, and the removal of this year’s Snow Gear Special Buys was a hard, but responsible option,’ the company’s statement read.

‘We know the Snow Gear is a much anticipated Special Buys event. It is never our intention to cause disappointment, but we hope our customers understand the need to prioritise essentials in a time that has been a logistical challenge,’ they added. 

Customers were equally as disappointed back in 2020 when the event was scrapped for the first time.

The retailer said they have had to prioritise essential items over sourcing the snow gear due to supply chain issues 

But the store managed to redeem itself in 2021 offering a large variety of gear to shoppers, with thousands lining up to grab a deal on sale day.

Footage from last year’s sale shows people banked up outside a Sydney store hours before the doors even opened.

While many voiced their disappointed in the cancelled sale others applauded the retailer for their decision, noting essentials are more important than discount snow gear.

‘It is good to see you have priorities, we need food and other essentials, we don’t need discount snow gear. It is cool to see a big company make a decision that’s best for their customers,’ one man said.

The retailer promised customers the sale would be back in 2023.

‘I doubt we would have been able to make it to the snow this year anyway, thanks for your honesty Aldi, we will see you for the sales next year,’ one woman said. 

The snow gear sale has been a huge hit in previous years, with pictures shared on social media showing lines winding through streets and car parks and shoppers scrambling to get their hands on the cheap buys.

Customers have previously reported ‘chaotic’ scenes, including people ‘scratching’ their way to the front of the massive queues.

Shoppers said they were lucky to ‘survive’ the ordeal and some revealed seeing ‘middle aged women throwing elbows and punches over a pair of ski pants’.

‘Saw a massive fight at my local Aldi last year during the snow sale. Two ladies were going at it scratching, biting and pulling. Then their husbands/partners started belting each other up, it was a sight to behold,’ one shopper shared.

A woman who braved the snow sale said ‘crazy psycho people were everywhere’ and another described the chaos as ‘the end of the world’.