Our most-loved fragrances can evoke joy and nostalgia at the slightest whiff.
But what happens when your favourite perfume disappears from shelves forever?
Giorgio Armani’s Sensi and Tom Ford’s Velvet Gardenia have been revealed as being among the most pined-after scents of old, leaving shoppers devastated after they were pulled from the production line.
The findings gave been revealed in a new study from Fragrance Direct into what happens when ‘irreplaceable’ scents disappear from our lives.
The perfume retailer have compiled a list of discontinued fragrances which were formerly bestsellers – with Tom Ford and Giorgio Armani topping the list.
‘That’s hot’: Paris Hilton’s 2007 fragrance Can Can was an instant hit, and according to Fragrance Direct it it their most requested discontinued scent – ten years on
These are closely followed by Issey Miyake’s Le Feu d’issey, Joop’s Spash, and Pino Silvestre’s original cologne.
The heady notes of Paris Hilton’s Can Can were an unlikely addition to the list – with the retailer citing the 2007 scent as their most requested.
The top 6 discontinued bestsellers
· Tom Ford – Velvet Gardenia
· Giorgio Armani – Sensi
· Issey Miyake – Le Feu d’issey
· Joop – Splash
· Pino Silvestre
· Paris Hilton – Can Can
Despite the vintage scents being pulled from shelves, some are still sold on eBay and specialist online retailers – but can often come with a hefty mark-up.
Fragrance Direct found that some 38 per cent of Brits had been left frustrated after their favourite scent ceased.
Surprisingly, this is more so the case for men, with 50 per cent losing their number one aftershaves – suggesting they are creatures of habit when it comes to their beauty regimes.
Trying to replace ‘that shade’ of lipstick is also a common issue across the UK, however, with 37 per cent of women having lost their ‘must-have’ lippy to discontinuation.
Despite vintage scents like Splash (left) and Velvet Gardenia (right) being pulled from shelves, some are still sold on eBay and specialist online retailers – but can often come with a hefty mark-up
The perfume retailer have compiled a list of discontinued fragrances which were formerly bestsellers – with Tom Ford and Giorgio Armani’s Sensi (pictured) topping the list
When it comes to searching for alternatives of discontinued favourites, one in five people surveyed admitted they had bought up to 10 unsatisfactory products in a bid to replace their old favourite.
A staggering 72 per cent admitted to purchasing their beauty products in bulk after they had find ‘the one’.
A spokesperson at Fragrance Direct, said: ‘When a product becomes discontinued, consumers continue to search for it and it’s clear that they’re so much more than just beauty products.
‘Consumers have emotionally invested in their favourite products and feel a certain loyalty towards them, so when they are then taken away they feel annoyed and upset.’
Gone but not forgotten: Issey Miyake’s Le Feu d’issey (left) and the original Pino Silvestre cologne (right) are still pined after by fragrance lovers