Dark mode has gained a lot of traction recently and has become one of the biggest trends in design. The leading brands of the world line Instagram, Facebook, Google, Apple, and WhatsApp all have switched to dark mode design. But why is this? What are the benefits? And should you implement it on your website as well?
But before that let’s look at what is dark mode and its benefits
What is Dark Mode?
The dark mode is a low light user interface (UI) that uses dark colors usually black as the primary background color. Why this dark mode came into being is in response to our increased screen time. We are constantly on our phones using them to book tickets, for entertainment, search for products, and whatnot. Developers discovered that dark themes help reduce eye strain, particularly in low-light conditions. Less eye strain means fewer headaches and a better experience.
The Benefits of Dark Mode
Health and Wellbeing
We all know that moment when you are in the room where lights are turned down and you open your phone or laptop and get blasted by its brightness. Constantly working this way causes various problems like dry, itchy, and painful eyes and is sometimes accompanied by headaches or neck pain. Exposure to light also suppresses the secretion of melatonin (the hormone needed for sleep). The dark mode is the perfect solution for this.
Dark mode has also been found to increase the battery life of the devices. Google has confirmed this as well. The dark mode in YouTube saves about 15% screen energy compared to white background. While this is true for OLED screens mainly used by Android, Apple also promises to drop all LCD screens by 2020 and get the native dark mode in.
Dark mode looks just super amazing. While most products are going for that similar bland white look, the dark mode offers something different to the users that feel mysterious as well. This mode provides great opportunities to web designers to present graphic content such as graphs, dashboards, pictures, and photos. Colors seem to pop up better in dark mode while eyes get less tired looking at it.
Now the question is should you implement it on your website?
Yes, you can. By implementing dark mode to a site, you can play around with different features and colors to get a hand at what looks better and will be considered good by the users as well.
Few Things to Consider
Switch to dark mode on websites is not a magic fix and it is not right for every project. So, you must consider the use of dark mode carefully. Working with the professional Atlanta web design company will enable you to know what works better and will help you implement dark mode for your website successfully.
Focus on Content
Dark mode puts more emphasis on the content, allowing certain content to stand out while surrounding areas fade to the background. This is essential to look in when designing for dark mode.
Test Design in Light and Dark Mode
You just cannot invert colors to make the site work in dark mode. However, you can test the site in both modes, after all, you do not want the two interfaces to be aesthetically different. So, you must test the sites in both light and dark modes.
Offer Users to Switch Between Regular and Dark Mode
Some brands have adopted the approach of letting the system decide when to turn off and on the dark mode. It can be frustrating for users and they might not want to use the site anymore. So, let the users have control of when they want to turn the dark theme on and off.
The dark mode is here to stay and it’s the perfect time to go dark and creative. However, remember that it might not work well for all sites, so working with a web design agency like the Blue Light Labs will help you discover the best ways to implement dark mode. They are also the best Atlanta SEO company that helps your business increase leads and gain ROI.