Skittles is done paying millions of dollars for a Super Bowl commercial slot.
This year they’ve decided to show their ad to a single person—Marcos Menendez from Canoga Park, California.
On Wednesday, the candy brand teased four possible commercials featuring 51-year-old David Schwimmer…and they were all bizarre.
Different strokes: Skittles is done paying millions of dollars for a Superbowl commercial slot. This year they’ve decided to show their ad to a single person—Marcos Menendez from Canoga Park, California
‘The highly exclusive ad will not be leaked to the public, and no, this is not a joke,’ the company revealed. ‘The ad will be revealed to Marcos on Super Bowl Sunday on Skittles’ Facebook page. Menendez’s reaction is the only thing the public will be able to view on Facebook and no one else besides him will ever see the ad, not even Schwimmer.’
The strange marketing strategy has the public intrigued—the brand’s teaser video has amassed more than 87,000 views in a matter of hours.
Who is Marcos Menendez? Apparently the biggest Skittles fan and the newest member of Twitter—which makes the whole publicity stunt even more suspicious.
Front man: On Wednesday, the candy brand teased four possible commercials featuring 51-year-old David Schwimmer
Teaser one: In the first video—Sandwich—he is dressed like an 80’s high school teacher in a short sleeve button up shirt, a striped tie, and grey dress pants. He is seen feeding a talking sandwich Skittles
The American Crime Story star, Schwimmer, is the face of the brand’s defiant advertising act.
In the first video—Sandwich—he is dressed like an 80’s high school teacher in a short sleeve button up shirt, a striped tie, and grey dress pants.
He is seen feeding a talking sandwich…you guessed it, skittles.
‘You’d probably like to know if this is a scene from the upcoming Skittles Superbowl ad, but I can’t tell you because we’re only showing it to one single person,’ David recited in the teaser.
‘You’d probably like to know if this is a scene from the upcoming Skittles Superbowl ad, but I can’t tell you because we’re only showing it to one single person,’ David recited in the teaser
Video two: The second video—floating—captured David gliding through space in a blonde wig, a striped short sleeve button up, and jeans
The second video—floating—captured David gliding through space in a blonde wig, a striped short sleeve button up, and jeans.
He looks bewildered while holding on to a bag of Skittles as they floated aimlessly into the grid of the beyond.
In all of the videos, the actor is sporting a five o’clock shadow.
Sans a razor: In all of the videos, the actor is sporting a five o’clock shadow
Video three: In the third video—Being—the Friends vet is filmed wearing a black wig, a beige turtleneck, and a grey suit
Oops: The camera zooms in on a bag of Skittles that David is holding upside down
Alien forces: He is possessed by some kind of mysterious light as his eyes glow white and eventually a large beam shoots from his mouth
In the third video—Being—the Friends vet is filmed wearing a black wig, a beige turtleneck, and a grey suit.
He is possessed by some kind of mysterious light as his eyes glow white and eventually a large beam shoots from his mouth.
The camera zooms in on a bag of Skittles that David is holding upside down.
Video four: The final video—Puppet—shows Schwimmer sitting on the lap of a large creepy stuffed lamb that is being controlled by a ventriloquist
Baby size: Shrunk down to a miniature size, David is dressed in a long brown wig, an eclectically printed sweater, brown pants, and a pair of tennis shoes
Stuffed friends: The lamb feeds the Band of Brothers actor Skittles as he talks to the camera
The final video—Puppet—shows Schwimmer sitting on the lap of a large creepy stuffed lamb that is being controlled by a ventriloquist.
Shrunk down to a miniature size, David is dressed in a long brown wig, an eclectically printed sweater, brown pants, and a pair of tennis shoes.
The lamb feeds the Band of Brothers actor Skittles as he talks to the camera.
Whether or not these odd teasers will boost candy sales is still to be determined.
‘The highly exclusive ad will not be leaked to the public, and no, this is not a joke,’ the company revealed. ‘The ad will be revealed to Marcos on Super Bowl Sunday on Skittles’ Facebook page. Menendez’s reaction is the only thing the public will be able to view on Facebook and no one else besides him will ever see the ad, not even Schwimmer’