- The new feature will allow users share Stories outside of the Snapchat app
- A web player could be used to distribute clips and photos across the web
- The latest change comes after a series of improvements by the app to make it more user-friendly and stay one step ahead of Facebook and Instagram
You could soon share your Snapchat Stories with anyone, regardless of whether they have the app.
A new report claims that Snapchat’s parent company, Snap, is working on a way to let users post clips and photos to anywhere on the web.
The feature, called ‘Stories Everywhere,’ is designed to boost Snapchat’s presence beyond its mobile app.
The latest change comes after a series of improvements by the app to make it more user-friendly and stay one step ahead of Facebook and Instagram.
You could soon share your Snapchat Stories with anyone, regardless of whether they have the app. A new report claims that Snapchat’s parent company, Snap, is working on a way to let users post clips and photos to anywhere on the web (stock image)
While Facebook and Instagram have copied Snapchat’s Stories feature, neither offer support for sharing that content on other platforms.
To help drive the expansion of Stories outside the app, Cheddar says that Snap has hired Rahul Chopra, the former VP and global head of video at News Corp.
As evidence of his new role, Mr Chopra’s title on LinkedIn now reads ‘Head of Stories Everywhere, Content’ at Snap.
It is currently unclear how exactly Snap will distribute its content outside the app.
However, the report likens the feature to Twitter’s support for embedding tweets across the web.
It say that in its early stages, Snap could use a web player to distribute Stories and other content.
‘The project could mean that Snapchat makes it easier to share videos on other platforms through a web player that also prompts people to sign up and download the app,’ Cheddar says.
The feature is said to be in the ‘early stages of development’.
This month, Snap hired Rahul Chopra (file photo), former CEO of Storyful, an agency that finds and verifies online content, a source close to the firm told Cheddar . Mr Chopra has been tasked with developing the ‘Stories Everywhere’ feature, according to a new report