Please Don’t Stop the Music! Spotify launches ‘Only You’ feature including personalised experiences and playlists, a mid-year review and a blended mix with a friend
- Only You is a personalised in-app experience featuring various themed playlists
- It’s like a year-round version of Wrapped, released annually to users in December
- Only You also includes ‘Blend’ for mobile that lets two mates merge their music
Music streaming giant Spotify has launched a new in-app experience called ‘Only You’, in another attempt to personalise its user experience.
The feature gives users customised song lists separated into six kooky categories, including an ‘Audio Birth Chart’ and ‘Your Song Year’.
Only You is like a year-round version of its annual Wrapped feature, which is released in December and reveals to users the songs they played the most over the year.
The feature gives users ‘customised’ song lists separated into six kooky categories, including an ‘Audio Birth Chart’ (pictured)
Spotify announced Only You – named after the smash hit single by Yazoo in 1982 – in a blog post on Wednesday. It’s available to users on both its free and premium subscription tiers.
‘While you’ll have to wait a few more months for Wrapped and the songs and podcasts that soundtracked your 2021, Only You is all about celebrating how you listen,’ Spotify said.
‘Fans can head to Spotify.com/OnlyYou to enjoy a Wrapped-esque shareable experience made especially for them.’
One of the six song list categories is the astrology-themed ‘Your Audio Birth Chart’, which consists of the top artist listened to over the last six months (‘Sun’), an artist listened to that shows a user’s emotional or vulnerable side (‘Moon’) and an artist that users have ‘recently connected with’ (Rising’).
![Only You gives another layer of personalisation to the streaming service, which has 356 million users](https://i.dailymail.co.uk/1s/2021/06/03/14/43789509-9648383-Only_You_gives_another_layer_of_personalisation_to_the_streaming-a-23_1622727654433.jpg)
Only You gives another layer of personalisation to the streaming service, which has 356 million users
Another category is ‘Your Dream Dinner Party’, which lets users choose three guests who would attend their hypothetical dinner party.
Once the three musical guests are selected, Spotify will create a playlist of music from them and other related artists.
For example, selecting Liam Gallagher as a guest could add The Beatles, John Lennon or Noel Gallagher’s High Flying Birds to the list.
Also under the Only You umbrella – which Spotify refers to as a ‘campaign’ – is a new personalised feature called Blend, which is currently in beta but available to users globally.
According to the firm, Blend is a new way for two friends to merge their musical tastes into one curated playlist.
‘Updated daily, listeners can simply invite a friend to blend with – as long as they have a Spotify Free or Premium plan – and Blend will grow with each user over time based on how their listening changes,’ it said.
Blend is a mobile-only experience for both iOS and Android. Users can try it out by heading to the Made for Two shelf in the Only You hub.
Spotify said there are more than 70 million tracks and 2.6 million podcast titles to pick from on its platform, which now has 356 million users.
Spotify offers both free and premium accounts – although users who opt for the free option have to endure ads and certain account restrictions (including the inability to download music).
At the end of April this year, the service increased the prices of three of its four premium subscription options in the UK.
Premium Student rose from £4.99 a month to £5.99 a month; Premium Duo went from £12.99 a month to £13.99 a month; and Premium Family went from £14.99 a month to £16.99 a month.
The remaining Premium option – Premium Individual – stayed at £9.99 a month.
Several frustrated users took to Twitter to discuss the price increase, with one claiming that Spotify is getting ‘too big for its boots’.