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STAX prepares to launch a Skims-inspired slip dress for a fraction of the price

Aussie fashion label to launch a Skims-lookalike slip dress for a FRACTION of the price: ‘This is going to be huge’

  • STAX is set to launch its latest collection of fitness and fashion wear on Friday
  • Chiefly among the new designs is the $89.95 Oasis dress in five colourways
  • It bears a striking resemblance to the Skims sell-out slip dress ($144)
  • Plenty of customers are excited to get their hands on the iconic silhouette 

An Australian fashion label is preparing to release a skin-tight maxi dress that looks nearly identical to Kim Kardashian’s Skims slip dress, but at a more affordable price.

STAX will launch its latest collection of fitness and fashionwear to the public online on Friday at 9am AEST – or Thursday evening for those signed up to their VIP program – with crop tops, mini skirts, T-shirts and bodysuits among the favourite products.

But the Oasis dress ($89.95), which will be available in five colours, has caught the attention of the brand’s fans because it bears a striking resemblance to a sell-out Skims item. 

It looks very similar to the popular Skims ‘Soft Lounge Long Slip Dress’ ($144), which is currently sold out of its smaller sizes in the colours onyx, heather grey, marble and oxide. 

But the Oasis dress ($89.95), which will be available in five colourways, has caught the attention of the brand's fans for a very special reason - it bears a striking resemblance to a sell-out Skims item

But the Oasis dress ($89.95 and pictured right), which will be available in five colourways, has caught the attention of the brand’s fans for a very special reason – it bears a striking resemblance to a sell-out Skims item

'Our AW II collection blends both fitness and fashion to refresh your wardrobe with everyday, easy to wear staple pieces,' creative director of the brand Don Robertson (left) told FEMAIL

‘Our AW II collection blends both fitness and fashion to refresh your wardrobe with everyday, easy to wear staple pieces,’ creative director of the brand Don Robertson (left) told FEMAIL

STAX will also be releasing a midi dress version of the product for $79.95. 

‘Our AW II collection blends both fitness and fashion to refresh your wardrobe with everyday, easy to wear staple pieces,’ creative director of the brand Don Robertson told FEMAIL.

‘The Oasis and Springs Midi Dress take the brand in a new direction, away from the realms of activewear. The concept was eight months in the works, inspired by neutrals, earth tones and the simplicity of life.

‘We know our community is going to appreciate and love the steps we’ve taken to create these minimalistic and effortlessly stylish pieces that stay true to our nature of being diverse and ever inclusive.

‘Both pieces feature the double lined Rayon fabric (made famous by our AW tee’s), spaghetti straps, straight neckline and a bodycon fitted design. In five neutral yet versatile colourways, we’re predicting they will be best sellers.’

'We know our community is going to appreciate and love the steps we've taken to create these minimalistic and effortlessly stylish pieces that stay true to our nature of being diverse and ever inclusive,' Don said

‘We know our community is going to appreciate and love the steps we’ve taken to create these minimalistic and effortlessly stylish pieces that stay true to our nature of being diverse and ever inclusive,’ Don said

The Oasis and Springs Midi Dress take the brand in a new direction, away from the realms of activewear

The Oasis and Springs Midi Dress take the brand in a new direction, away from the realms of activewear

A number of fans who attended the store’s preview runway show on Monday highlighted the dress as their favourite of the collection.

‘RIP my bank account,’ one woman wrote underneath STAX photos on Instagram.

‘This is the best collection yet,’ said another. 

Don Robertson worked as a gym receptionist in 2012 where he sold the ‘Muscle Stax’ protein bars and products – but when the sports club became bankrupt he lost ‘everything’.

‘We couldn’t get back into the gym and the stock was seized, which left me in $80,000 worth of debt,’ he told Daily Mail Australia previously.

Despite the financial hardship, STAX launched in 2015 with Don and his partner Matilda and turned over $30million in the 2021 financial year alone.

Since then the business has gained a mass following capturing the attention of celebrities, including actress Jennifer Lopez, singer Rita Ora and singer Lizzo.

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Read more at DailyMail.co.uk