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Steve Madden brings back the ‘Big Head Girls’ with Normani, Justine Skye and Nessa Barrett

Iconic shoemaker Steve Madden first introduced the “Big Head Girls” back in 1997.

The series of ads featuring models with blown-out proportions—giant heads, tiny waists, long legs, big feet—could be found on the pages Seventeen, Teen People and Cosmo Girl and helped define early-2000s fashion before the brand did away with them in 2005 to target an older demographic. 

On October 18, Steve Madden welcomes a new generation of customers to the “Steve Maddenverse” with the resurgence of the “Big Head Girls,” with a 2021 twist.  

Iconic shoemaker Steve Madden first introduced the “Big Head Girls” back in 1997

The series of ads featuring models with blown-out proportions—giant heads, tiny waists, long legs, big feet—could be found on the pages Seventeen, Teen People and Cosmo Girl and helped define early-2000s fashion before the brand ended them in 2005 to target an older demographic

The series of ads featuring models with blown-out proportions—giant heads, tiny waists, long legs, big feet—could be found on the pages Seventeen, Teen People and Cosmo Girl and helped define early-2000s fashion before the brand ended them in 2005 to target an older demographic

Always a few steps ahead of the rest, the brand (with the production help of Elite World Group) is creating a new tech-savvy movement featuring social media favorites Normani, Justine Skye, Nessa Barrett, Jordan Alexander, and Sydney Sweeney.  

A 106-camera digital scanning process has turned each of the stars into ‘Big Head’ Avatars.

Throughout the campaign, the singers and actresses will share exclusive photos showcasing their fave Madden fashions, 8-10 second animated videos and customized messages, including an AR filter on Instagram that allows their followers to morph into their avatars. 

Always a few steps ahead of the rest, the brand is creating a new a tech-savvy movement featuring social media favorites Normani, Justine Skye, Nessa Barrett, Jordan Alexander, and Sydney Sweeney

Always a few steps ahead of the rest, the brand is creating a new a tech-savvy movement featuring social media favorites Normani, Justine Skye, Nessa Barrett, Jordan Alexander, and Sydney Sweeney

Throughout the campaign, the singers and actresses will share exclusive photos, 8-10 second animated videos and customized messages, including an AR filter on Instagram that allows their followers to morph into their avatars

Throughout the campaign, the singers and actresses will share exclusive photos, 8-10 second animated videos and customized messages, including an AR filter on Instagram that allows their followers to morph into their avatars

Speaking their truth and showing their style, they are sure to inspire a whole new customer demographic.  

 ‘The Steve Madden customer is bold, creative, and empowered, and we wanted to work with women that embody that spirit,’ said Ed Rosenfeld, CEO of Steve Madden.

‘Normani, Justine Skye, Nessa Barrett, Jordan Alexander, and Sydney Sweeney are redefining how we express ourselves through media. 

‘They are speaking their minds, starting conversations, and inspiring a whole new generation to shape the world they want to live in.’ 

'Our original ads from the 90s are iconic. We changed the way people looked at footwear,' said Founder, Creative & Design Chief Steve Madden.

‘Our original ads from the 90s are iconic. We changed the way people looked at footwear,’ said Founder, Creative & Design Chief Steve Madden.

“The Steve Maddenverse” launched Monday, October 18th in North America and in Europe, Asia, the Middle East, and India on October 19th.

“The Steve Maddenverse” launched Monday, October 18th in North America and in Europe, Asia, the Middle East, and India on October 19th.

Its been proven that the bittersweet feeling of nostalgia serves a positive function, improving mood and mental health. 

The “Maddenverse” celebrates that in a modern way and with a good message. 

‘Our original ads from the 90s are iconic. We changed the way people looked at footwear,’ said Founder, Creative & Design Chief Steve Madden. 

‘Those ads re-wrote the rules of the industry and spoke to a generation. We’re doing it again, using technology, interactive experiences, and a group of talented women to set a new agenda.’

“The Steve Maddenverse” launched Monday, October 18th in North America and in Europe, Asia, the Middle East, and India on October 19th.  

Read more at DailyMail.co.uk