Stormy Daniels is taking her personal branding to the next logical step, announcing this week that she is working on her very own line of lingerie.
According to the New York Post, the 39-year-old adult film star has partnered with Helen Hoey of Pulchra Intimates to create a high-end lingerie brand, which will be sold exclusively at Pulchra Intimates’ Beverly Hills, California store.
And despite Stormy’s background in porn, her business partner insists that the lingerie will be for everyone, including mothers and professional women.
Of course! Stormy Daniels is set to come out with her own line of lingerie
Making money: The 39-year-old has partnered with Pulchra Intimates on the line, which will launch later this year (pictured at the Solid Gold Fort Lauderdale strip club on March 9, 2018)
‘Lingerie is something that’s meant to be worn proudly and I think she exhibits that,’ said Hoey. ‘This is meant for professional women, moms and any female out there.’
Pieces will all cost over $100, according to TMZ, and come in sizes two to 14. Stormy herself will model the collection, and will go on tour to promote it when it launches later this year.
Hoey added to the Post that Pulchra Intimates ‘does not condone porn,’ but the collaboration is still a fit because Stormy is moving away from that industry.
‘She’s very much about sex positivity,’ said Hoey, who also recently partnered with former Teen Mom star Farrah Abraham on her own collection.
Right now, the line is still in its early stages, but Hoey revealed that the lingerie will be inspired by ‘European designs’.
‘It has definitely a vintage influence, but is sophisticated with a slight edge to kind of modernize it,’ she said.
Stormy seems to be working hard to build a brand for women lately, taking on the lingerie market just weeks after announcing that she is also releasing her own perfume.
Earlier this month, the adult entertainer took to Twitter on Thursday to reveal her first foray into the beauty industry, sharing with fans that an erotic novelty brand called It’s The Bomb will be distributing her first-ever fragrance.
Range: Each piece will cost over $100 and come in sizes two to 14, and will only be available at one Beverly Hills store, the owner of which said it will be great for moms and professionals
Right on: Stormy (pictured in Florida in March) is ‘very much about sex positivity,’ according to store owner Helen Hoey
Called ‘Truth,’ the limited-edition, gender-neutral scent is infused with ‘sensual pheromones.’
The perfume has base notes of ‘exotic wood,’ tuberose, amber, sandalwood, musk, and cedar, as well as middle notes of carnation, lily, and water peony. Top notes include melon, freesia, lotus, and rose.
The perfume is currently available for pre-order online for $64.99, with an expected ship date of June 25.
‘Embracing your personal truth is the one thing that everyone can do to empower and enhance their own life,’ the retailer, It’s The Bomb, says.
‘Whether it’s speaking out on personal experiences or pursuing the goals we set for ourselves with determination to succeed, we each control our own story and how it will shape us and those around us.’
The company has also shared promotional artwork and video for the fragrance, as well as some pointed messages.
‘Truth can be thought of as just a temporary belief of knowing something in a moment of time until it advances and then changes,’ the brand said.
Daniels has also been busy promoting her new product on her on Instagram page, showing off campaign shots that depict her in a tuxedo.
Truth seeker: Stormy also announced she is releasing her debut fragrance, named Truth, earlier this month
Lips sealed: The pair allegedly had an affair in 2006, and Daniels is now suing Trump for defamation
‘The truth is, everyone is going to hurt you. You just got to find the ones worth suffering for,’ reads the language one one shot. And another: ‘The truth is, whoever is careless with the truth in small matters cannot be trusted with important matters.’
She also added the hashtags #truth #embraceyourtruth #teamstromy and #befearless on each post.
‘I have reached the point in my life where I know that I am in charge of what I do and who I am,’ Stormy said, according to the brand. ‘I have fully embraced my own truth and now I am sharing that empowering message with everyone seeking the complete freedom to be who they are.
‘Honesty within and about ourselves leads the way to great things. “Truth” is more than a fragrance to me; it is a symbol that will remind those who wear it that they are in charge of their own life.’
Though she has not once mentioned Donald Trump or any of his associates in the promotional messages, her quotes do seem quite pointed in light of recent media reports — and some very public legal disputes concerning the president and his former legal adviser Michael Cohen.
Last year, Daniels filed a lawsuit against Cohen over the legality of a supposed $130,000 payment and non-disclosure agreement to stay silent about an alleged affair she had with Trump in 2006.
In April, she filed a defamation suit against Trump and is personally seeking unspecified damages.