Mothercare has launched a huge sale with up to 50 per cent off baby clothes, prams and car seats in a bid to revive its fortunes.
Shoppers can get half price on a toddler’s bicycle with stabilisers, which costs £40 instead of £80 in the sale.
Also among the deals is three for two on all outdoor toys from the Early Learning Centre, including slides and swings for the garden.
The ailing baby goods and maternity retailer has proposed to close 50 stores as part of a planned turnaround for the company.
Mothercare has launched a huge sale with up to 50 per cent off baby clothes, prams and car seats in a bid to revive its fortunes
Clothes including a Peppa Pig T-shirt and a butterfly dress for small children were on sale at 20 per cent off the usual price.
A baby’s car seat is also half price at £55 instead of £110, while a portable travel cot for babies weighing up to 33lb (15kg) is £40 rather than £80.
A stripy multi-coloured dress has fallen in price from £16 to less than £12.80, while a T-shirt emblazoned with crocodiles comes with shorts and costs £5.60 instead of £7.
The company this week docked the pay of chief executive Mark Newton-Jones as he returns to lead a turnaround of the ailing babywear retailer.
The company, which employs around 3,000 people across 137 stores, ousted him as boss in April.
This stripy multi-coloured dress (left) has fallen in price from £16 to less than £12.80, while a T-shirt emblazoned with crocodiles (right) comes with shorts and costs £5.60 instead of £7
A baby’s car seat is half price at £55 instead of £110 in the new Mothercare sale
A portable travel cot for babies weighing up to 33lb (15kg) is £40 rather than £80
The company this week docked the pay of chief executive Mark Newton-Jones (pictured) as he returns to lead a turnaround of the ailing babywear retailer
However, on Thursday it said he would be going back to head up the firm as it undertakes a sweeping store closure plan, which could see the loss of 800 jobs.
Mr Newton-Jones will be paid £480,000 on his return, having received a basic salary of £612,000 prior to his departure.
A spokesman for the group said: ‘In recognition of Mothercare’s financial position and the support for the restructuring and refinancing given by multiple stakeholders, Mark has taken a significant pay cut.
‘Mark has a major role as part of the team to return to Mothercare to a more stable footing, accelerate the transformation of the Group and drive it towards a viable and sustainable future.’
Mothercare has proposed to close 50 stores as part of a Company Voluntary Agreement (CVA), an insolvency procedure that requires the approval of landlords.
Alongside the restructuring, Mothercare also announced a refinancing package worth up to £113.5 million.
Mothercare have reduced the price of this baby rocker by £10 from £50 to £40
The jumping giraffe entertainer has been reduced from £90 to £45 by Mothercare
It comes alongside falling profits for Marks & Spencer and a series of closures on the high street since the start of the year.
Toys R Us went into administration on the last day of February after failing to find a third-party buyer when HMRC sought to recover £15 million in unpaid VAT.
Meanwhile Maplin, one of the UK’s biggest electronics retailers collapsed into administration on the same day as Toys R Us after talks with buyers failed to secure a sale.
The business faced the slump in the pound after the Brexit vote, weak consumer confidence and a withdrawal of credit insurance.
Elsewhere the clothing chain New Look announced earlier this year that it would close 60 UK stores and cut 1,000 jobs as part of a financial restructuring.