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Supermarket shoppers are startled by sudden change to their beloved Vegemite

Vegemite fans are furious over the brand’s new labels with many claiming the tweak to the iconic branding makes them want to leave the spread on the shelf.

The new jars have the names of meals plastered inside the red diamond on the front of the jar, where the word ‘Vegemite’ would usually be seen.

But it appears jars of ‘bolognese’, ‘nachos’, and ‘Barty Parmy’ did little to inspire some Vegemite fans who posted on Reddit with their complaints.

Vegemite fans are furious over the brand’s new labels with many claiming the tweak to the iconic branding makes them want to leave the spread on the shelf

‘What happened to good old Vegemite?’ one person complained, adding a  photo of the shelf which shows the rebranded jars.

And people were quick to respond.

‘I saw a shelf like this and assumed they are hinting that Vegemite can be used in different recipes. Indeed my grandma, the best cook ever, used to put it in her vegetable soup,’ one person explained.

‘Then, when I needed Vegemite, there was only one of these labels available. I surprised myself by finding it off-putting; I really didn’t want to buy it,’ they added.

‘Got the pizza one. Got it home, opened it up. No pizza. Just Vegemite,’ grumbled another.

‘I feel queasy now. Not because of each label’s purpose, but seeing all of them together with the different sized lettering,’ wrote a third.  

Others simply  rattled off other recipes that utelise the famous spread.

‘Good when you’re making a family meat pie as well,’ one home cook said.

Whether it be nachos, bolognese, pizza, stir fry or pho, the new Mitey Meals range will have a scannable QR code on the side of the tub to inspire you to add the yeast extract spread to various dishes

Whether it be nachos, bolognese, pizza, stir fry or pho, the new Mitey Meals range will have a scannable QR code on the side of the tub to inspire you to add the yeast extract spread to various dishes

‘Yeah I’ve learned from my in-laws to put it in fried rice. It also works well if you sprinkle it in any soup or sauce. I was hesitant but put a bit in a ragu, but it added that little bit of ‘something’ that you typically only get if you cook a ragu on low for hours,’ said another. 

Others applauded the move.

‘Funny to see they’ve finally caught on to how people are using their product.’

‘Vegemite in Bolognese is great mate. It’s Australia’s anchovy,’ added another. 

 Bega told FEMAIL the labels are limited edition and there has been some amazing feedback from fans.

The labels, dubbed the ‘Mitey Meals range come with a scannable QR code on the side of the tub to inspire you to add the yeast extract spread to various dishes.

While many are used to enjoying their Vegemite for breakfast on a slice of toast, there are a multitude of ways Aussies are eating the spread

While many are used to enjoying their Vegemite for breakfast on a slice of toast, there are a multitude of ways Aussies are eating the spread

Depending on what recipe you want to taste-test will depend on which new tub you purchase from the supermarket. 

‘The Mitey Meals labels reflect how Vegemite can add a uniquely Aussie taste to much-loved recipes,’ Vegemite marketing manager Jess Hoare said.

‘We apologise in advance if adding Vegemite to meals was your well-kept secret ingredient.’

While many are used to enjoying their Vegemite for breakfast on a slice of toast, there are a multitude of ways Aussies are eating the spread.

Other options like gravy, soup, scones, cheese puffs and chocolate truffles were considered by the new range but just weren’t as popular as pizza and pho.

Other options like gravy, soup, scones, cheese puffs and chocolate truffles were considered by the new range but just weren't as popular as pizza and pho

Other options like gravy, soup, scones, cheese puffs and chocolate truffles were considered by the new range but just weren’t as popular as pizza and pho

In a Facebook poll conducted in August, the brand found that of all the creative ways to use vegemite in their meals, bolognese was the clear winner.

The majority (60 per cent) of respondents said they loved using Vegemite in their cooking, while the other 40 per cent had never tried it but were keen to start.

Vegemite lovers shared some of their favourite ways to use the spread in the comments, including as a salty salad dressing.

Mitey Meals will be available in all major supermarkets in 150g, 380g and 560g jars as well as 200g and 350g Squeezy products.

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Read more at DailyMail.co.uk