Supermodels Naomi Campbell and Gigi Hadid help Hugo Boss defy slowdown as sales soar

Supermodels Naomi Campbell and Gigi Hadid helped Hugo Boss defy a slowdown in the luxury sector, with sales soaring thanks to its advertising campaigns. 

The German fashion house said sales were up 20 per cent for its second quarter, which covers the three months between April and June. 

Daniel Grieder, chief executive of the firm, said: ‘After our highly dynamic start to the year, we continued our strong performance also in the second quarter. 

‘Momentum once again exceeded our own high expectations, despite the overall challenging and uncertain market environment.’ 

A spring and summer campaign, starring Hadid and Campbell as well as tennis player Matteo Berrettini, saw Hugo Boss power ahead despite a sector slump in the US. 

Luxury goods stocks have come under pressure amid fears that the US economy could be heading for recession. 

Shares in Cartier owner Richemont, Burberry, Louis Vuitton-owner LVMH and rival French group Hermes have all been sold off in recent weeks. 

It also cashed in on the pandemic recovery in China, where its sales were up 56 per cent versus a year earlier